SPEECH110 C.ShoreFall 2015 East San Gabriel Valley, ROP Chapter 13: Informing SPEECH110 C.ShoreFall 2015 East San Gabriel Valley, ROP

Learning Objectives 13.1: Distinguish between informing and persuading as purposes for a speech while recognizing that they often overlap. 13.2: Identify which speech purposes are achieved primarily through informative strategies and explain why. 13.3: Illustrate the strategies of defining, reporting, describing, explaining, demonstrating, and comparing. 13.4: Explain how you can design your speech in order to increase the chances that essential information will be remembered.

13.1: Planning Your Strategy Defining Your Specific Purpose What do you want to achieve? How will the audience respond? Predispositions: Some audiences need information before being persuaded, others need to be persuaded in order to be informed How will the audience and occasion create constraints and opportunities?

13.1: Planning Your Strategy Informing Your Audience Be “clear,” interesting, and accurate Informative speeches within the public forum occur for two reasons: Provide info that enables audiences to think and decide about important matters Having the information might enable the public to decide what to do

13.1 & 2: Planning Your Strategy Clarifying Your Informative Goal Provide information or perspective Enrich what is already common knowledge Update or add detail Focus attention/agenda setting Generate concern about topics that require action Create positive or negative feelings Ability to control own life Perform competently & make informed decisions

13.2: Goals of Info. Speaking Your audience must LEARN something Informational Needs Gauge what the audience already knows Decide on the appropriate approach Make the topic relevant Informative speaking is Objective Persuasive speaking is Subjective Ethical and Appropriate

13.3: Informative Strategies Defining (what) Operational: what it is, what it does By negation: what it is not By example: concrete examples By synonym: close meanings By etymology: origin of a word or phrase Reporting (new perspective) Describing (imagery) Explaining (why) Demonstrating (how) Comparing

13.4: Encouraging Retention The forgetting curve

13.4: Encouraging Retention Methods to Increase Retention Make speech relevant to listeners Challenge listeners to think, role-play situations, ask and answer questions Use reinforcement Include audience by using we and other inclusive language choices Include stylistic elements How to speak so that people want to listen: https://www.ted.com/talks/julian_treasure_how_to_speak_so_that_people_want_to_listen

Activity “Well-Regulated” & “People” Operational By negation what it is, what it does By negation what it is not By example concrete examples By synonym close meanings

Learning Objectives 13.1: Distinguish between informing and persuading as purposes for a speech while recognizing that they often overlap. Share ideas v. asking to believe one specific thing 13.2: Identify which speech purposes are achieved primarily through informative strategies and explain why. Provide new information/perspective, agenda setting, invoking specific feelings

Take Away 13.3: Illustrate the strategies of defining, reporting, describing, explaining, demonstrating, and comparing. What, new perspective, imagery, why, how, similarities/differences 13.4: Explain how you can design your speech in order to increase the chances that essential information will be remembered. Keep audience involved

Scoring your informative speech These will earn you an “unsatisfactory” EX -> http://www.youtube.com/watch?v=1If_s-8BA2M Cloning -> http://www.youtube.com/watch?v=_iN4saEGxp4 Speak like this, you will earn “satisfactory” BookFace -> http://www.youtube.com/watch?v=J-JgNZ_e6aU Yoga -> http://www.youtube.com/watch?v=D8jAiYqsmUQ This is excellent! NHU: acupuncture -> http://www.youtube.com/watch?v=SRKrbXEbEvU TED: are you a great student? -> http://www.youtube.com/watch?v=9KICv1Zy92k