Work on the Modals Worksheet This is a review of modal verbs for your test tomorrow (November 22nd) Definition of “mass media” Definition of “popular culture” Audience key terms (e.g., psychographics, demographics, etc.) 6 key roles of media studies Modal verbs

Modal Verbs I want… vs. I would like… You must… vs. You should… You must… vs. You could… What’s the difference?

What is a Music Video? To know what codes and conventions are. To understand how codes and conventions are used in music videos. To be able to analyse how the codes and conventions are being used in music videos based on the genre.

To know what codes and conventions are. Read the handout on “Codes and Conventions” in your groups. Read out loud in your groups, and give everyone a chance to read. Then in your groups, I want you to make a definition of the words: Conventions Codes

Language To know what codes and conventions are. What type of media text is this? How do you know?

Language = Codes and Conventions Media texts follow the same rules depending on what kind of media platform they use. Magazines follow the rules of Print. Layout Colour Image Text These rules are called the codes and conventions. They make it easy to understand what kind of media text you are looking at.

TV Codes and Conventions Television uses these codes and conventions. Moving Image – camera shots, camera movements Sound – music and dialogue Graphics – station logo, title graphics, credits Genre – what type of TV programme is it (film, drama, news program) Narrative – what happens in the program

Code and Conventions Each media text uses different codes and conventions which the audience learn to recognise and understand. Media students know what those codes and conventions are. Media students are able to talk about Language (codes and conventions) to help them analyse any media text. VERY IMPORTANT!

To understand how codes and conventions are used in music videos. ACTIVITY: What are the conventions used in music videos? In other words, how do we know it is a music video by watching it? Discuss in your groups.

To understand how codes and conventions are used in music videos. GENERAL CONVENTIONS: Costumes, Fashionable, Performance/Choreography, Lip Synching, Editing Effects, Narrative, lyrics may be connected with the visual, Camera shots focusing on the singer(s), etc. Fast paced editing; editing going with the beat. 3-5 minutes in length Codes; Conventions; Genre

To be able to analyse how the codes and conventions are being used in music videos based on the genre. Identify 3 Conventions Why would that convention be appealing for the audience? This convention would appealing because… http://www.youtube.com/watch?v=UWaNr5fNm84 http://www.youtube.com/watch?v=Ee_uujKuJMI What is the genre?

To be able to analyse how the codes and conventions are being used in music videos based on the genre. So in your groups, are there different music video conventions based on the genre of the music video? Brainstorm your ideas. http://itvs.org/films/hip-hop

The Purpose of Music Videos To know the purposes of music videos. To understand the importance of music videos as promoting the musician/artist. To be able to evaluate the effectiveness of music videos in promoting the musician/artist.