Unit 1: Basic Economic Concepts

Review Explain the Law of Demand Explain the Law of Supply Identify the 6 shifters of demand Identify the 5 shifters of supply Define Subsidy Explain why price DOESN’T shift the curve Define Equilibrium Define Shortage Define Surplus Identify 10 stores in the mall Copyright ACDC Leadership 2015

Shifting Supply and Demand Copyright ACDC Leadership 2015

Yoo-hoo! Big summer blowout! What would happen to the price and quantity of sunblock if summer suddenly became winter?

Supply and Demand Analysis Easy as 1, 2, 3 Before the change: Draw supply and demand Label original equilibrium price and quantity The change: Did it affect supply or demand first? Which determinant caused the shift? Draw increase or decrease After change: Label new equilibrium? What happens to Price? (increase or decrease) What happens to Quantity? (increase or decrease) Let’s Practice! Copyright ACDC Leadership 2015

S&D Analysis Practice Analyze Hamburgers Before Change (Draw equilibrium) The Change (S or D, Identify Shifter) After Change (Price and Quantity After) Analyze Hamburgers New grilling technology cuts production time in half Price of chicken sandwiches (a substitute) increases Price of hamburgers falls from $3 to $1. Price for ground beef triples Human fingers found in multiple burger restaurants 1. Supply Increases 2. Demand Increases 3. No Shift. Shortage 4. Supply Decreases 5. Demand Decreases Copyright ACDC Leadership 2015

Qe Q1 New grilling technology cuts production time in half Price S S1 Pe P decrease Q increase P1 D Qe Q1 Quantity 7 Copyright ACDC Leadership 2015

Qe Q1 2. Price of chicken sandwiches (a substitute) increases Price S P increase Q increase P1 Pe D1 D Qe Q1 Quantity Copyright ACDC Leadership 2015

Qs Qe Qd 3. Price of hamburgers falls from $3 to $1. Price S Shortage Qd increase Qs decrease Pe P1 D Qs Qe Qd Quantity Copyright ACDC Leadership 2015

Q1 Qe 4. Price for ground beef triples Price S1 S P1 Pe D Quantity P increase Q decrease D Q1 Qe Quantity Copyright ACDC Leadership 2015

Q1 Qe 5. Human fingers found in multiple burger restaurants Price S Pe P decrease Q decrease Pe P1 D1 D Q1 Qe Quantity Copyright ACDC Leadership 2015

Episode 3: Indiana Jones Econmovies Episode 3: Indiana Jones

Double Shifts Double Shift Rule: Suppose the demand for milk increased at the same time as production technology improved. Use S&D Analysis to show what will happen to PRICE and QUANTITY. Double Shift Rule: If TWO curves shift at the same time, EITHER price or quantity will be indeterminate (ambiguous). Copyright ACDC Leadership 2015

Qe Q1 Demand increases AND supply increases Price S S1 P1 Pe D1 D P indeterminate Q increase Qe Q1 Quantity Copyright ACDC Leadership 2015

Trick: Draw it out separately and combine the results P indeterminate Q increase Copyright ACDC Leadership 2015

What if supply increases and demand falls? P decrease Q indeterminate Copyright ACDC Leadership 2015

What if supply decreases and demand falls? P indeterminate Q decrease

Supply and Demand Practice Worksheet 18 Copyright ACDC Leadership 2015

Voluntary Exchange Activity In the free-market, buyers and sellers voluntarily come together to seek mutual benefits. 19

Example of Voluntary Exchange Ex: You want to buy a truck so you go to the local dealership. You are willing to spend up to $20,000 for a new 4x4. The seller is willing to sell this truck for no less than $15,000. After some negotiation you buy the truck for $18,000. Analysis: Buyer’ Maximum- Sellers Minimum- Price- Consumer’s Surplus- Producer’s Surplus- $20,000 $15,000 $18,000 $2,000 $3,000

Voluntary Exchange Terms Consumer Surplus is the difference between what you are willing to pay and what you actually pay. CS = Buyer’s Maximum – Price Producer’s Surplus is the difference between the price the seller received and how much they were willing to sell it for. PS = Price – Seller’s Minimum

Supply and Demand Review Define the Law of Demand Define the Law of Supply What is the difference between a change in demand and a change in quantity demanded? What happens if price is above equilibrium? What happens if price is below equilibrium? Identify the rule for double shifts in S&D Define consumer surplus Name 10 musical instruments

4.D

1.Change in the Price of Inputs 2.Change in Technology We have discussed several non-price related shifters that may cause the demand curve or the supply curve to shift either left or right. Mr. Jimenez and I have mentioned several examples of scenarios where these shifters may be seen in your everyday life. Now I want you to create your own examples of when these shifters may apply. The following is the list of factors discussed:  DEMAND SHIFTERS 1.Change in Consumer Income 2.Change in Consumer Expectations 3.Change in Number of Consumers 4.Change in Consumer Tastes and Preferences 5.Change in Prices of Substitute Goods 6.Change in Prices of Complimentary Goods   SUPPLY SHIFTERS 1.Change in the Price of Inputs 2.Change in Technology 3.Change in Producer Expectations 4.Change in Number of Producers 5.Change in Government Policy Using EACH of these shifters, create ONE scenario that represents these EACH of these ideas in action. After explaining each scenario, tell me what would happen to demand or supply and which shifter you used. I have given you an example of how I would like you to set up your assignment:   Scenario: Ford Motor Company decides to spend $20 million on Super Bowl Sunday commercials. What may happen to the demand for Ford products? Draw Graph:   Answer: Demand for Ford products may increase. Shifter: Change in Consumer Taste or Preference Please do NOT use any of the examples I provided you with in class – make your own up, showing me you understand each factor individually. You may work with 1 other individual or by yourself.