Corporate Social Responsibility

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Presentation transcript:

Corporate Social Responsibility  obligation for a firm to pursue long-term goals that are good for society (not only economic goals)  obligation to all stakeholders, not just shareholders = person, group, organization or system who influences or is affected by a company's action narrowly defined: - shareholders - employees - government - society - creditors broader list: - suppliers - trade unions - customers - schools …….. A socially responsible firm must also act ethically  business ethics ethics is about morally correct behaviour (question: what is right/wrong?)