Social Media: Key Driver in Boosting your Business

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Presentation transcript:

Social Media: Key Driver in Boosting your Business Khushbu Pandya Social Media Influencer, Trainer, Consultant, Entrepreneur, Author

What is Social Media Is a platform for online interactions and conversations Is a medium that allows creation and exchange of user – generated content1 Is made up of numerous websites for purposes like networking, publishing, sharing, buying, playing, localization, monitoring and analyzing. Is an online medium for social interactions, powered by web 2.0 technologies 1 Kaplan M. Andreas and Michael Haenlein, "Users of the world, unite! The challenges and opportunities of Social Media," Business Horizons 53(1) (2010): 59–68.

Why Use Social Media “Because 2/3rd of the global internet population visit social networks” Nielsen, Global Faces & Networked Places, 2009

“Because visiting social sites is now the 4th most popular online activity – ahead of personal email...”

What’s in it for Businesses

Social Media Marketing – Helps in creating new business relationships and maintaining old ones. Helps to stay updated with what customers are talking about your brand / business. In contrast to other marketing channels, social media marketing is cost-saving, effective and efficient. Increases your global reach. Helps in co-creating content with other people as well as your own clients/customers. Helps in achieving growth, visibility, trust and loyalty.

Social media marketing is important because -

How do we get started?

Provide social media solutions How can I help YOU Assess the need and requirements. Review the current use and presence on social media platforms. Need assessment Educate on “what is social media”. Set expectations Guide about do’s and don’ts Awareness Provide detailed social media strategy Implement the planned strategy Monitor improvement & suggest changes if required Provide social media solutions

Just let me know your requirements . . . How can I help YOU Social Media Marketing Content Development Content Marketing Social Media profile creation, design, marketing and management Devising social strategies & implementing Blog designing and development Social Media distribution And much MORE . . . . Just let me know your requirements . . .

Find all my Contact Links on -  Let Stay Connected  Find all my Contact Links on - http://about.me/khushbu.pandya