Sawaya Segalas & Co., LLC Preliminary Introductory Materials February 2011 Sawaya Segalas & Co., LLC Preliminary Introductory Materials IRI InfoScan (TOTAL US DRUG data ending Apr 17, 2016)
Bottled Water Category Retail Dollar Sales ($MM) & % Chg YA Strictly Confidential Bottled Water Category Retail Dollar Sales ($MM) & % Chg YA Total Bottled Water Unsweetened Sparkling Water (includes Flavored & Unflavored) Premium Bottled Water (includes Still & Sparkling) -3.8% Source: IRI Infoscan, Total US DRUG , Data Ending Apr 17, 2016
Bottled Water Category Retail Unit* Sales (MM) & % Chg YA Strictly Confidential Bottled Water Category Retail Unit* Sales (MM) & % Chg YA Total Bottled Water Unsweetened Sparkling Water (includes Flavored & Unflavored) Premium Bottled Water (includes Still & Sparkling) -6.6% Source: IRI Infoscan, Total US DRUG , Data Ending Apr 17, 2016 *Units = Actual packages scanned
*Units = Actual packages scanned Strictly Confidential Voss v. Premium Peers Dollar & Unit* Sales % Chg. YA % Dollar Growth Latest 52 Week Please include all brands included within the slide Premium Bottled Cat % Unit Growth 119.6% 21.3% 22.2% 8.6% 5.5% 1.3% (8.3%) (13.7%) (28.3%) (97.9%) Source: IRI Infoscan, Total US DRUG , Data Ending Apr 17, 2016 *Units = Actual packages scanned
*Units = Actual packages scanned Strictly Confidential Voss v. Premium Peers Dollar & Unit* Sales % Chg YA % Dollar Growth Latest 12 Week Premium Bottled Cat Please include all brands included within the slide % Unit Growth 24.3% 12.2% 4.4% 3.6% (6.1%) (3.4%) (9.6%) (21.5%) (43.6%) (99.6%) Source: IRI Infoscan, Total US DRUG , Data Ending Apr 17, 2016 *Units = Actual packages scanned
Voss Dollar Sales ($MM) Trends Strictly Confidential Voss Dollar Sales ($MM) Trends Dollar Sales – Moving Annual Total by Month NOTE:we have only 16 rolling 52 weeks Source: IRI Infoscan, Total US DRUG, Data Ending Apr 17, 2016
Voss Unit* Sales (MM) Trends Strictly Confidential Voss Unit* Sales (MM) Trends Unit Sales - Moving Annual Total by Month NOTE: we have only 16 rolling 52 weeks Source: IRI Infoscan, Total US DRUG, Data Ending Apr 17, 2016 *Units = Actual packages scanned
Voss Dollars & % Chg YA by Region (L-12 & L-52, DRUG) Strictly Confidential Voss Dollars & % Chg YA by Region (L-12 & L-52, DRUG) Latest 12 Weeks Latest 52 Weeks Dollar Sales Dollar Sales % Chg YA Values are in Millions Source: IRI Infoscan, Data Ending Apr 17, 2016
Voss ACV Weighted Distribution (%) by Region (L-4, DRUG) Strictly Confidential Voss ACV Weighted Distribution (%) by Region (L-4, DRUG) Source: IRI Infoscan, Total US DRUG , Data Ending Apr 17, 2016
Voss PDI & Dollar Share by Region (L-4, DRUG) Strictly Confidential Voss PDI & Dollar Share by Region (L-4, DRUG) West Plains Great Lakes Northeast TTL Premium: 88.0 Unsweetened Sparkling: 106.6 TTL Voss: 108.8 Voss Share of Premium: 3.7% TTL Premium: 132.1 Unsweetened Sparkling: 178.3 TTL Voss: 133.0 Voss Share of Premium: 3.0% TTL Premium: 82.7 Unsweetened Sparkling: 69.8 TTL Voss: 96.2 Voss Share of Premium: 3.6% TTL Premium: 51.7 Unsweetened Sparkling: 76.6 TTL Voss: 85.4 Voss Share of Premium: 5.0% California South Central Southeast Mid South TTL Premium: 115.4 Unsweetened Sparkling: 97.1 TTL Voss: 67.8 Voss Share of Premium: 1.8% TTL Premium: 84.4 Unsweetened Sparkling: 62.2 TTL Voss: 109.4 Voss Share of Premium: 3.8% TTL Premium: 128.8 Unsweetened Sparkling: 93.4 TTL Voss: 109.3 Voss Share of Premium: 2.5% TTL Premium: 78.1 Unsweetened Sparkling: 66.4 TTL Voss: 65.6 Voss Share of Premium: 2.3% Note- Voss share of premium (it's does not seems accurate as we are picking Voss at Total Bottled level and considering Category as Premium Bottled to calculate share) PDI = (Volume Sales in a Geography / Population of the Geography) (Volume Sales in Total US / Total US Population) Source: IRI Infoscan, Data Ending Apr 17, 2016 Copyright © Information Resources, Inc., 2006. Confidential and proprietary
Premium Water v. Voss: Base Sales Diagnostics (L-52, DRUG) Strictly Confidential Premium Water v. Voss: Base Sales Diagnostics (L-52, DRUG) Total PREMIUM Dollar Sales Base $ Sales Avg. Wkly Items Per Store Base Price Per Vol Avg Weekly ACV Wtd Distribution 52 Weeks: 12 Weeks: 4 Weeks: $144.0M 9.2% +$12.2M 5.6% +$6.5M 12.8 $122.5M +0.4 (-$0.00) $1.22 96.9 (-0.2) VOSS Total Dollar Sales Base $ Sales Avg. Wkly Items Per Store Base Price Per Vol Avg Weekly ACV Wtd Distribution 52 Weeks: 12 Weeks: 4 Weeks: $4.4M -5.2% (-$0.2M) -0.1% (-$0.0M) 1.1 $3.9M +0.0 +$0.01 $1.64 37.2 +0.4 97.1 +0.1 38.7 36.4 +2.2 +2.7 97.1 +0.2 38.3 36.8 +0.9 +3.4 11 Source: IRI Infoscan, Total US DRUG Data Ending Apr 17, 2016
Premium Water v. Voss: Incremental Sales Diagnostics (L-52, DRUG) Strictly Confidential Premium Water v. Voss: Incremental Sales Diagnostics (L-52, DRUG) Total PREMIUM Dollar Sales Incr $ Sales Weeks of Support %Lift Chg YA Feat Only Disp Only Feat & Disp TPR Only $144.0M 9.2% +$12.2M 35.4% +$5.6M $21.5M 49 +1.8 57.7 (-5.2) $1.13 (-$0.03) 70.8 46.8 +10.5 (-14.5) 77.9 (-20.6) 62.3 (-6.8) Promo Price Per Vol Lifts Total VOSS Dollar Sales Incr $ Sales Weeks of Support %Lift Chg YA Feat Only Disp Only Feat & Disp TPR Only $4.4M -5.2% (-$0.2M) -31.2% $0.5M 6 (-1.8) 58.9 $1.60 (-$0.00) 0.0 21.3 (-22.5) +0.0 59.0 (-10.9) Promo Price Per Vol Lifts (-10.2) 12 Source: IRI Infoscan, Total US DRUG, Data Ending Apr 17, 2016
Voss Dollar Sales per Point of Distribution (L-12, DRUG) Strictly Confidential Voss Dollar Sales per Point of Distribution (L-12, DRUG) Dollar Sales per Point of Distribution* = Plastic/PET SKU = Glass SKU $22,071 $21,952 * Dollar Sales of Total Voss Still (or Sparkling) SKUs/ ACV Weighted Distribution of Total Voss Still (or Sparkling) SKUs Dollar values in thousands Source: IRI Infoscan, Total US DRUG Data Ending Apr 17, 2016
Voss Average Price per Unit (DRUG) Strictly Confidential Voss Average Price per Unit (DRUG) = Plastic/PET SKU Still Water SKUs Sparkling Water SKUs = Glass SKU L-52 L-24 L-12 L-4 Source: IRI Infoscan, Total US DRUG Data Ending Apr 17, 2016
Voss Commands a Highly Attractive Ultra-Premium Retail Price Point Strictly Confidential Voss Commands a Highly Attractive Ultra-Premium Retail Price Point L-52 Total U.S. Water Average Price per Volume (500ml) (1) = Voss Premium Index 141 159 136 132 117 142 132 115 (1) One unit of volume represents 16.907 Oz. Source: IRI Infoscan, Total US DRUG Data Ending Apr 17, 2016
Premium Bottled Water Category Strictly Confidential Premium Water Volume¹ Price Landscape (L-52, DRUG) % CHG YA Premium Bottled Water Category Voss Evian Perrier Fiji San Pellegrino San Benedetto Glacceau Smart Water Resource Icelandic Glacial Avg. Price/Vol -$0.02 $0.04 $0.07 $0.03 $0.05 -$0.03 $0.33 $0.06 $0.14 Promo Price/Vol -$0.00 $0.01 $0.00 (1) One unit of volume represents 16.907 Oz. Source: IRI Infoscan, Total US DRUG Data Ending Apr 17, 2016
Total Bottled Water Category Strictly Confidential Premium Water Volume¹ Price Landscape (L-12, DRUG) % CHG YA Total Bottled Water Category Voss Evian Perrier Fiji San Pellegrino San Benedetto Glacceau Smart Water Resource Icelandic Glacial Avg. Price/Vol $0.03 $0.02 $0.14 $0.05 $0.04 $0.00 $0.46 $0.08 Promo Price/Vol -$0.01 $0.11 -$0.04 $0.06 (1) One unit of volume represents 16.907 Oz. 17 Source: IRI Infoscan, Total US DRUG Data Ending Apr 17, 2016
Volume by Price Threshold: Premium Brands (L-52, DRUG) Strictly Confidential Volume by Price Threshold: Premium Brands (L-52, DRUG) $1.17/500ml or $8.85/128oz *Mean price point among all Premium Brands listed Values are in Millions, Volume Equivalency = 500ml 18 Source: IRI Infoscan, Total US DRUG , Data Ending Apr 17, 2016
APPENDIX: DATA DETAIL
Voss Retail Dollar Sales by SKU (DRUG) Strictly Confidential Voss Retail Dollar Sales by SKU (DRUG) Dollar Sales of Voss by SKU (% Growth vs. YAG Period) DOLLAR Still - Plastic Size Count UPC Code L -52 L -24 L -12 L -4 VOSS STILL - Plastic 330ml 1 8243040009 $17,293 -0.3% $6,418 -12.7% $3,250 -23.9% $1,291 -7.4% 500ml 8243040010 $3,818,767 -7.2% $1,531,162 -0.8% $867,021 -1.8% $293,622 -11.3% 850ml 8243040011 $465,128 4.0% $174,055 $93,395 1.8% $35,817 2.1% VOSS STILL – Plastic 12 8243020031 $67 568.7% $0 0.0% 24 8243020010 $534 164.1% $153 34.7% 37.4% -100.0% 6 8243020025 $61,733 14.7% $24,407 -11.0% $12,288 -30.0% $3,838 -38.3% Still - Glass VOSS STILL - Glass 375ml 8243061173 $14,770 26.3% $4,851 -15.2% $2,443 -20.0% $850 -22.9% 4 8243020028 $286 -46.3% $110 -66.6% $55 -71.9% $26 -64.1% 8243018253 800ml 8243061174 $30,061 53.0% $12,887 34.2% $7,159 31.3% $2,565 22.7% 2 8243050018 $191 83.5% $96 159.6% $38 170.8% 8243061130 Voss Still Total $4,408,830 -5.5% $1,754,138 -1.0% $985,803 -1.9% $338,009 -10.4% Sparkling VOSS SPARKLING - Glass 8243061175 $8,697 26.0% $3,133 -15.0% $1,729 -19.7% $717 -22.6% 8243050005 $77 -88.2% 8243061176 $17,497 107.6% $7,708 65.2% $4,299 46.5% $1,487 -5.7% 8243050019 Voss Sparkling Total $26,271 64.4% $10,841 25.9% $6,028 16.7% $2,204 -12.2% Total Voss $4,435,101 -5.2% $1,764,980 -0.9% $991,831 $340,212 8243018254 does have any sales in QS3 . Also 8243020010 , 0071529801 and 8243061130 upcs are added in the list which are not there in previous file. We have added these additional upcs in the table so that total sales should match up to UPC sum. Hope this is fine Source: IRI Infoscan, Total US DRUG Data Ending Apr 17, 2016
Voss Retail Volume Sales by SKU (DRUG) Strictly Confidential Voss Retail Volume Sales by SKU (DRUG) Volume Sales of Voss by SKU (% Growth vs. YAG Period) VOLUME Still - Plastic Size Count UPC Code L -52 L -24 L -12 L -4 VOSS STILL - Plastic 330ml 1 8243040009 6988 -1.2% 2607 -13.9% 1316 -26.6% 529 -6.9% 500ml 8243040010 2482412 -9.5% 978745 -3.8% 564819 -3.5% 192241 -12.6% 850ml 8243040011 274292 4.7% 100855 -2.9% 54791 1.8% 21524 5.2% 12 8243020031 40 398.9% 0.0% 24 8243020010 8496 160.7% 2309 27.6% 31.6% -100.0% 6 8243020025 29991 29.2% 11047 -16.6% 5457 -39.4% 1596 -50.2% Still - Glass VOSS STILL - Glass 375ml 8243061173 5294 19.5% 1738 -20.7% 882 -23.4% 304 -26.7% 4 8243020028 116 -45.0% 44 -63.7% 26 -63.2% 13 -46.1% 8243018253 800ml 8243061174 14400 50.3% 6220 32.6% 3500 1274 23.3% 2 8243050018 106 57.0% 54 142.6% 22 133.6% 8243061130 Voss Still Total 2822134 -7.5% 1103619 -3.7% 633123 217481 -12.1% Sparkling VOSS SPARKLING - Glass 8243061175 3296 30.6% 1272 -6.8% 710 -11.9% 281 -21.0% 8243050005 43 -80.8% 8243061176 8336 103.5% 3645 61.9% 1995 42.2% 698 -10.0% 8243050019 Voss Sparkling Total 11675 70.5% 4917 2706 21.0% 979 -13.7% Total Voss 2833809 -7.4% 1108536 -3.6% 635829 -3.4% 218460 8243018254 does have any sales in QS3 . Also 8243020010 , 0071529801 and 8243061130 upcs are added in the list which are not there in previous file. We have added these additional upcs in the table so that total sales should match up to UPC sum. Hope this is fine One unit of volume represents 16.907l. oz. Values are in Millions, Volume Equivalency = 500ml Source: IRI Infoscan, Total US DRUG Data Ending Apr 17, 2016
Voss Glass SKUs v. Competitor SKUs (L-12, DRUG) Strictly Confidential Voss Glass SKUs v. Competitor SKUs (L-12, DRUG) L-12 Competitor SKU Comparison Brand Still/Sparkling Size (ML) Count UPC Dollar Sales Volume Sales Unit Sales Avg. Price per Volume Avg. Price per Unit ACV Weighted Distribution Dollar Sales per Pt. of Dist. Still - Glass Voss 330 ml 12 8243061130 $0 $0.00 0.00 375 ml 1 8243061173 $2,443 882 1,174 $2.77 $2.08 0.13 $19,035 4 8243020028 $55 26 8 $2.16 $6.48 0.02 $2,919 San Pellegrino 750 ml 0400356432 800 ml 2 8243050018 $38 22 7 $1.69 $5.40 0.03 $1,326 8243061174 $7,159 3,500 2,184 $2.05 $3.28 0.40 $17,755 Sparkling - Glass Perrier 200 ml 6 7478000001 $1,210 427 178 $2.83 $6.79 $80,432 *Can 250 ml 10 7478033356 $255,767 212,202 42,455 $1.21 $6.02 43.60 $5,866 7478037743 $563,578 424,711 84,972 $1.33 $6.63 69.52 $8,107 4150880007 $639 238 477 $2.68 $1.34 0.04 $15,655 4150880035 $808 417 139 $1.94 $5.81 0.25 $3,216 7478000020 $455 261 99 $1.74 $4.59 0.06 $7,409 7478000003 $1,299 612 928 $2.12 $1.40 0.14 $9,212 24 7478000410 7478000006 $1,140 739 280 $1.54 $4.07 0.19 $6,144 8243061175 $1,729 710 946 $2.43 $1.83 0.12 $15,010 8243050005 7478000007 $1,496 985 658 $1.52 $2.27 0.16 $9,102 7478000009 $1,548 888 593 $2.61 $12,832 7478000024 $480 274 104 $1.75 $4.62 $7,828 7478000005 $9,798 6,351 4,243 $2.31 0.43 $22,838 4150880012 $9,947 5,836 3,899 $1.70 $2.55 0.42 $23,887 4150881183 15 4150863446 8243050019 8243061176 $4,299 1,995 1,245 $2.15 $3.45 0.21 $20,167 1000 ml 4150880000 $587 461 231 $1.27 $2.54 0.07 $8,875 Volume Equivalency = 500ml Source: IRI Infoscan, Total US DRUG Data Ending Apr 17, 2016 *Units = Actual packages scanned
Voss Glass SKUs v. Competitor SKUs (L-52, DRUG) Strictly Confidential Voss Glass SKUs v. Competitor SKUs (L-52, DRUG) L-52 Competitor SKU Comparison Brand Still/Sparkling Size (ML) Count UPC Dollar Sales Volume Sales Unit Sales Avg. Price per Volume Avg. Price per Unit ACV Weighted Distribution Dollar Sales per Pt. of Dist. Still - Glass Voss 330 ml 12 8243061130 $0 $0.00 0.00 375 ml 1 8243061173 $14,770 5,294 7,049 $2.79 $2.10 0.35 $42,579 4 8243020028 $286 116 39 $2.46 $7.38 0.06 $4,988 San Pellegrino 750 ml 0400356432 800 ml 2 8243050018 $191 106 33 $1.80 $5.76 0.04 $5,285 8243061174 $30,061 14,400 8,985 $2.09 $3.35 0.81 $37,339 Sparkling - Glass Perrier 200 ml 6 7478000001 $2,913 1,028 429 $2.83 $6.79 0.02 $129,593 *Can 250 ml 10 7478033356 $1,055,359 869,421 173,945 $1.21 $6.07 51.57 $20,466 7478037743 $2,374,184 1,791,753 358,475 $1.33 $6.62 82.08 $28,924 4150880007 $3,228 1,230 2,461 $2.62 $1.31 0.14 $23,880 4150880035 $4,521 2,351 784 $1.92 $5.77 0.65 $6,975 7478000020 $1,121 622 236 $4.75 0.07 $15,775 7478000003 $12,685 6,959 10,553 $1.82 $1.20 0.40 $31,809 24 7478000410 7478000006 $3,267 2,083 790 $1.57 $4.14 0.54 $6,100 8243061175 $8,697 3,296 4,389 $2.64 $1.98 0.21 $41,247 8243050005 $77 43 14 $1.77 $5.32 $1,945 7478000007 $6,294 4,182 2,794 $1.50 $2.25 $29,933 7478000009 $6,692 3,822 2,553 $1.75 $47,804 7478000024 $1,309 718 272 $4.81 0.10 $13,347 7478000005 $50,299 32,276 21,564 $1.56 $2.33 0.66 $75,746 4150880012 $52,652 30,025 20,060 0.55 $96,104 4150881183 15 4150863446 8243050019 8243061176 $17,497 8,336 5,201 $3.36 0.52 $33,377 1000 ml 4150880000 $1,126 861 431 0.08 $14,392 Volume Equivalency = 500ml Source: IRI Infoscan, Total US DRUG Data Ending Apr 17, 2016 *Units = Actual packages scanned
Voss Plastic SKUs v. Competitor SKUs (L-12, DRUG) Strictly Confidential Voss Plastic SKUs v. Competitor SKUs (L-12, DRUG) L-12 Competitor SKU Comparison Brand Still/Sparkling Size (ML) Count UPC Dollar Sales Volume Sales Unit Sales Avg. Price per Volume Avg. Price per Unit ACV Weighted Distribution Dollar Sales per Pt. of Dist. Still - Plastic Evian 330 ml 6 7929800017 $3,165 1,686 424 $1.88 $7.46 0.53 $5,932 Fiji 1 3256500031 $79,256 50,052 75,816 $1.58 $1.05 9.93 $7,980 3256500062 $410,291 285,508 72,148 $1.44 $5.69 41.98 $9,773 Voss 8243040009 $3,250 1,316 1,995 $2.47 $1.63 1.51 $2,154 8243020025 $12,288 5,457 1,373 $2.25 $8.95 2.03 $6,056 12 8243020031 $0 $0.00 0.00 500 ml 7929800008 $952,186 612,339 612,737 $1.55 85.04 $11,196 7929800019 $62,534 56,413 9,406 $1.11 $6.65 4.53 $13,816 24 3256500004 $50 49 2 $1.01 $24.21 0.01 $8,591 3256500001 $1,984,729 1,423,034 1,423,961 $1.39 92.26 $21,512 3256500011 $215 633 26 $0.34 $8.13 0.04 $5,790 3256500009 $474,472 366,342 61,081 $1.30 $7.77 36.96 $12,836 8243040010 $867,021 564,819 565,187 $1.54 $1.53 44.12 $19,650 8243020010 $153 2,309 96 $0.07 $1.59 $10,594 750 ml 7929840011 $67,391 41,876 27,978 $1.61 $2.41 3.10 $21,722 850 ml 8243040011 $93,395 54,791 32,280 $1.70 $2.89 5.93 $15,741 1000 ml 7929800007 $2,124,210 1,910,418 955,469 $2.22 87.79 $24,197 7929860007 $45,903 39,945 3,330 $1.15 $13.78 1.93 $23,811 7929810000 $1,269 1,532 64 $0.83 $19.87 0.15 $8,634 7929820000 3256500002 $3,410,466 2,982,480 1,491,646 $1.14 $2.29 92.62 $36,822 3256500010 $71,681 64,032 5,338 $1.12 $13.43 3.93 $18,227 1500 ml 7929800005 $106,405 103,777 34,606 $1.03 $3.07 10.81 $9,846 3256500003 $1,339,811 1,542,256 514,290 $0.87 $2.61 87.97 $15,231 Sparkling - Plastic Perrier 7478000070 $986,717 615,329 615,730 $1.60 81.09 $12,168 7478091136 $1,953 1,886 314 $1.04 $6.21 0.43 $4,595 0420000614 7478044629 $313,183 183,779 183,899 28.43 $11,017 7478000402 $269 470 20 $0.57 $13.75 0.08 $3,350 San Pellegrino 0071847455 4150880008 $585,018 367,411 367,651 45.53 $12,850 4150873445 $2,078 2,006 167 $12.42 0.32 $6,441 4150873466 $357 319 13 $26.92 0.02 $19,459 7478063991 $616,351 608,575 304,370 $2.03 86.66 $7,113 0071064864 4150880218 $945,042 926,252 463,252 $1.02 $2.04 89.05 $10,612 Source: IRI Infoscan, Total US DRUG Data Ending Apr 17, 2016 *Units = Actual packages scanned Volume Equivalency = 500ml
Voss Plastic SKUs v. Competitor SKUs (L-52, DRUG) Strictly Confidential Voss Plastic SKUs v. Competitor SKUs (L-52, DRUG) L-52 Competitor SKU Comparison Brand Still/Sparkling Size (ML) Count UPC Dollar Sales Volume Sales Unit Sales Avg. Price per Volume Avg. Price per Unit ACV Weighted Distribution Dollar Sales per Pt. of Dist. Still - Plastic Evian 330 ml 6 7929800017 $16,864 9,191 2,312 $1.83 $7.29 1.02 $16,461 Fiji 1 3256500031 $354,325 225,766 341,979 $1.57 $1.04 18.16 $19,512 3256500062 $1,709,064 1,208,168 305,303 $1.41 $5.60 52.47 $32,570 Voss 8243040009 $17,293 6,988 10,597 $2.47 $1.63 2.24 $7,737 8243020025 $61,733 29,991 7,545 $2.06 $8.18 2.75 $22,455 12 8243020031 $67 40 5 $1.69 $13.39 0.04 $1,562 500 ml 7929800008 $4,500,171 3,035,794 3,037,770 $1.48 89.83 $50,097 7929800019 $268,962 241,597 40,282 $1.11 $6.68 6.43 $41,817 24 3256500004 $127 650 27 $0.20 $4.69 0.03 $4,219 3256500001 $8,271,078 5,742,795 5,746,534 $1.44 93.78 $88,197 3256500011 $446 1,435 60 $0.31 $7.45 0.11 $3,927 3256500009 $2,028,802 1,590,392 265,171 $1.28 $7.65 51.57 $39,344 8243040010 $3,818,767 2,482,412 2,484,028 $1.54 46.75 $81,680 8243020010 $534 8,496 354 $0.06 $1.51 0.08 $6,593 750 ml 7929840011 $341,379 222,843 148,884 $1.53 $2.29 3.66 $93,311 850 ml 8243040011 $465,128 274,292 161,597 $1.70 $2.88 8.75 $53,159 1000 ml 7929800007 $9,781,839 9,275,083 4,638,804 $1.05 $2.11 91.41 $107,013 7929860007 $188,296 163,830 13,658 $1.15 $13.79 2.59 $72,618 7929810000 $4,292 4,738 197 $0.91 $21.73 0.55 $7,800 7929820000 $0 $0.00 0.00 3256500002 $13,872,990 12,116,522 6,059,910 $1.14 93.83 $147,851 3256500010 $306,774 273,958 22,839 $1.12 $13.43 8.03 $38,193 1500 ml 7929800005 $1,090,044 1,103,966 368,135 $0.99 $2.96 43.76 $24,911 3256500003 $4,994,535 5,524,026 1,842,076 $0.90 $2.71 92.07 $54,250 Sparkling - Plastic Perrier 7478000070 $4,499,390 2,791,648 2,793,465 $1.61 86.64 $51,932 7478091136 $9,952 9,548 1,592 $6.25 0.80 $12,487 0420000614 7478044629 $1,323,676 774,463 774,968 $1.71 31.73 $41,722 7478000402 $1,686 2,675 112 $0.63 $15.12 0.34 $4,998 San Pellegrino 0071847455 4150880008 $2,641,352 1,649,425 1,650,499 $1.60 52.12 $50,679 4150873445 $10,899 10,321 860 $1.06 $12.67 0.43 $25,236 4150873466 $1,819 1,612 67 $1.13 $27.07 0.07 $25,371 7478063991 $2,532,005 2,461,182 1,230,926 $1.03 92.48 $27,378 0071064864 4150880218 $4,065,606 4,023,600 2,012,348 $1.01 $2.02 92.79 $43,814 *Units = Actual packages scanned Source: IRI Infoscan, Total US DRUG Data Ending Apr 17, 2016 Volume Equivalency = 500ml
Voss Competitor Summary (L-52, DRUG) Strictly Confidential Voss Competitor Summary (L-52, DRUG) Dollar Sales of Voss Competitors (% Growth vs. Year Ago Period) L-52 L-24 L-12 L-4 Glaceau Smart Water $66,542,268 18.8% $28,426,799 17.4% $15,565,077 15.2% $5,633,417 8.9% Fiji $31,618,492 8.3% $14,010,546 9.3% $7,830,842 10.5% $2,783,250 4.4% Evian $16,298,013 5.0% $6,693,272 5.3% $3,387,777 (0.2%) $1,189,375 (8.6%) Perrier $11,953,032 21.9% $5,275,302 26.2% $2,771,893 26.6% $992,718 20.0% San Pellegrino $6,785,472 (10.3%) $2,992,880 (7.8%) $1,545,559 (2.3%) $546,519 3.4% Voss $4,435,101 (5.2%) $1,764,980 (0.9%) $991,831 (1.8%) $340,212 (10.4%) Essentia $1,125,162 1,001.9% $457,399 352.4% $249,457 175.9% $92,680 82.0% Icelandic Glacial $562,674 (16.3%) $244,822 (11.6%) $122,671 (12.7%) $44,506 (17.9%) Aqua Hydrate $448,145 (24.3%) $176,099 (27.9%) $98,974 (24.6%) $33,816 (37.0%) Volvic $398,305 (13.1%) $151,471 $66,238 (16.6%) $21,557 (28.8%) Jana $25,102 (61.7%) $1,138 (95.1%) $283 (97.4%) $55 (98.3%) Eternal $14,803 (82.8%) $1,444 (95.8%) $631 (96.1%) $218 Resource $13,801 (97.7%) $1,296 (99.3%) $608 (99.2%) $165 (96.6%) Mountain Valley Spring Water $13,504 (47.2%) $5,099 (38.0%) $3,071 (34.3%) $1,207 (10.9%) Acqua Panna $11,827 100.3% $4,835 (4.5%) $2,388 (46.8%) $775 Saratoga $11,523 (23.8%) $4,327 (17.8%) $2,142 (20.3%) $723 (17.0%) Metromint $21 (99.9%) $0 (100.0%) Penta $19 (52.0%) $1 (85.4%) Gerolsteiner $4 0.0% Appolinaris Kiwaii Ferrarelle Source: IRI Infoscan, Total US DRUG , Data Ending Apr 17, 2016
Voss Competitor Summary (L-52, DRUG) Strictly Confidential Voss Competitor Summary (L-52, DRUG) Volume Sales of Voss Competitors (% Growth vs. Year Ago Period) L-52 L-24 L-12 L-4 Glaceau Smart Water 67,682,731 22.8% 28,396,396 17.9% 15,476,109 13.0% 5,711,554 7.5% Fiji 26,741,284 4.1% 11,985,311 5.5% 6,755,640 6.2% 2,442,885 (0.1%) Evian 14,163,496 (1.7%) 5,794,524 2,791,987 (11.5%) 970,367 (19.6%) Perrier 8,815,773 18.9% 3,989,272 22.5% 2,070,606 24.3% 746,465 14.0% San Pellegrino 5,724,517 (7.6%) 2,619,901 (7.8%) 1,304,881 (5.4%) 464,935 (9.1%) Voss 2,833,809 (7.4%) 1,108,536 (3.6%) 635,829 (3.4%) 218,460 (12.1%) Essentia 1,063,117 1,018.2% 420,219 345.9% 229,392 167.2% 84,951 72.3% Icelandic Glacial 511,389 (27.2%) 220,430 (22.2%) 113,505 (19.1%) 41,582 (27.3%) Aqua Hydrate 492,458 (19.7%) 191,910 (25.1%) 105,140 (22.9%) 35,742 (37.8%) Volvic 317,376 (16.6%) 118,357 (18.5%) 50,877 (22.6%) 16,406 (34.4%) Jana 18,080 (62.4%) 879 (94.9%) 240 (97.0%) 42 (98.3%) Mountain Valley Spring Water 14,759 (40.5%) 5,837 (28.9%) 3,502 (25.9%) 1,403 (6.2%) Eternal 13,910 (82.0%) 1,315 (95.7%) 559 (96.1%) 203 (95.8%) Resource 12,432 (97.8%) 1,135 (99.5%) 542 (99.6%) 149 (98.9%) Saratoga 11,497 (28.7%) 4,404 (26.3%) 2,126 702 (21.9%) Acqua Panna 8,845 100.9% 3,652 (2.6%) 1,811 (45.1%) 593 (44.9%) Penta 10 (60.5%) 1 (83.0%) (100.0%) Metromint (99.9%) Gerolsteiner 6 0.0% Appolinaris Kiwaii Ferrarelle Values are in Millions, Volume Equivalency = 500ml Source: IRI Infoscan, Total US DRUG , Data Ending Apr 17, 2016