D-LINK Overview Hans-Michael Ruthe April 19, 2018

Region

Downtown Dallas

Downtown Dallas

D LINK Background Market​ Objectives​ Visitors ​ Easily understood Downtown employees​ Downtown residents​ Development​ Objectives​ Easily understood Unique design​ Frequent Free service​ Fast Ridership ​

Funding Partnership  

Ridership Weekday Saturday Sunday

Route 1 Oak Cliff to Downtown Dallas

Route 2 Downtown Dallas to Uptown

Route 3 Downtown Dallas

February 2018 – New Sunday Service

Route Access and Impediments Houston @ Main – E – FS This stop will not be accessible due to construction at 509 Main This will eliminate northbound D-LINK stops on Houston (see map) Gaston @ Hawkins – N – NS Impacted during work hours due to construction New Stops Maximize latest route alignment

Reference Slides

Saturday

Weekday

Ridership by Stop Weekday Board Direction Alight 1   Board Direction Alight 1 CONVENTION CENTER STATION EASTBOUND WESTBOUND 2 PEARL @ BRYAN - S - NS GOOD LATIMER @ ELM - N - NS 3 OLIVE @ SAN JACINTO - N - NS 4 MARILLA @ PEARL - E - NS 5 HOUSTON @ YOUNG - S - NS 6 MARILLA @ PEARL - W - FS MAIN @ GRIFFIN - W - NS 7 MAIN @ AKARD - E - NS MAIN @ FIELD - W - NS 8 GOOD LATIMER @ MAIN - S - NS CESAR CHAVEZ @ CANTON - N - MB 9 LAMAR @ CEREMONIAL - S - NS 10 HARWOOD @ COMMERCE - S - NS

Ridership by Stop Saturday Board Direction Alight 1   Board Direction Alight 1 CONVENTION CENTER STATION EASTBOUND WESTBOUND 2 PEARL @ BRYAN - S - NS OLIVE @ SAN JACINTO - N - NS 3 MARILLA @ PEARL - W - FS LAMAR @ CEREMONIAL - S - NS 4 HOUSTON @ YOUNG - S - NS 5 MARILLA @ PEARL - E - NS GOOD LATIMER @ ELM - N - NS 6 7 8 GOOD LATIMER @ MAIN - S - NS 9 LAMAR @ YOUNG - N - NS MAIN @ AKARD - W - NS 10 CBD EAST TC

Sunday Ridership

Sunday Ridership

D-LINK Potential New Stops Cindy’s NY Deli stop / Dealey Plaza Houston @ Jackson – N – FS

D-LINK Potential New Stops Deep Ellum Station stop Gaston @ Good Latimer – W – FS

D-LINK Potential New Stops Sheraton stop East Transfer Center – west entrance

DART Staff Report Staff ride-along and recommendations Operator interviews Passenger interviews Marketing outreach Ridership analysis Bus stop survey Electric bus

Ridership Survey Understand how to increase ridership among Downtown residents Inform planning, marketing, and operations Deploy in April / May ALSO Questionnaire cards on-board for additional feedback

Upcoming Convention Center Events * Passed: Ace Hardware, 3/18-3/20 11,000 anticipated Fan Expo Dallas, 4/3-4/6 70,000 anticipated attendance NRA, 4/30-5/9 60,000 anticipated attendance USA Volleyball US Open and Annual Meeting, 5/22-5/31 6,500 anticipated attendance Southern Baptist National Convention, 6/6-6/14 16,000 anticipated attendance

Next Steps Next Meeting Date Ridership Report

Projected Ridership Factors impacting D-Link ridership Weather Construction Traffic congestion Major conventions/events Increased employment and residential density Projected Daily Riders Projected Riders Per Revenue Hour Year Round Projections Weekday 320 7.3 Saturday 390 8.9 Sunday 293 6.7 Peak Season Projections 379 8.6 449 10.2 337 7.7

Proposed Cost Proposed annual cost is as follows: Current Annual Cost City of Dallas $400,000 $332,991 DDI $306,849 $239,840 DART $561,585 $494,576 Total Annual Cost $1,268,434 $1,067,407

Recommendation Approve proposed D-Link Service modifications for January 29, 2018

Current D-Link Implemented in November 2013 as a site-specific shuttle Operates between Convention Center and Uptown Operates every 15 minutes from 11AM until midnight Fare-free service

Proposed D-Link DART staff have met with its funding partners to discuss D- Link’s performance They have requested the following: Design route to approximate the future Dallas Streetcar “Central Link” Make route more direct to Main Street Speed up point to point travel time Eliminate low usage service after 10:00 pm Add Sunday service to offer 7 day a week service Eliminate duplication with MATA

D-Link Overview Market Objectives Tourists and visitors Downtown employees Downtown residents Downtown districts Objectives Easily understood unique design Frequent and free Supplements MATA, Streetcar Major downtown markets Achieve ridership goals

D-Link Rider Survey Who Are Our Riders? Where Our Riders Are Going?

D-Link Average Daily Riders

From last meeting’s presentation Wood @ Houston – Courtyard Marriott construction has impacted this D-LINK stop. It will be temporarily relocated to Wood @ Record – W – NS until construction is complete