BREAK OUT SESSION 2 22nd March 2017 Estadio de Luz Lisbon, Portugal

8TH EFDN CONFERENCE CHANGING LIVES THROUGH FOOTBALL BREAKOUT SESSION 2 8TH EFDN CONFERENCE CHANGING LIVES THROUGH FOOTBALL How to develop your CSR Strategy Lami Sonola - EFDN

8TH EFDN CONFERENCE CHANGING LIVES THROUGH FOOTBALL BREAKOUT SESSION 2 8TH EFDN CONFERENCE CHANGING LIVES THROUGH FOOTBALL "Everything great in our world only happens because someone is doing more than they are required to do." Hermann Gmeiner Lami Sonola

8TH EFDN CONFERENCE CHANGING LIVES THROUGH FOOTBALL BREAKOUT SESSION 2 8TH EFDN CONFERENCE CHANGING LIVES THROUGH FOOTBALL Key Components – Phase 1 Strategic Planning Understanding who your stakeholders are?

8TH EFDN CONFERENCE CHANGING LIVES THROUGH FOOTBALL BREAKOUT SESSION 2 8TH EFDN CONFERENCE CHANGING LIVES THROUGH FOOTBALL Phase 2 Your Club Identity Mission & Values Organisational Resources & Skills SWOT Analysis

8TH EFDN CONFERENCE CHANGING LIVES THROUGH FOOTBALL BREAKOUT SESSION 2 8TH EFDN CONFERENCE CHANGING LIVES THROUGH FOOTBALL Phase 2 SWOT Analysis Strengths Weaknesses Opportunities Threats

8TH EFDN CONFERENCE CHANGING LIVES THROUGH FOOTBALL BREAKOUT SESSION 2 8TH EFDN CONFERENCE CHANGING LIVES THROUGH FOOTBALL Phase 2 SWOT Analysis Strengths-Opportunities Which strengths can be combined with which opportunities? B) Strengths-Threats Which strengths can be used to counter threats?

8TH EFDN CONFERENCE CHANGING LIVES THROUGH FOOTBALL BREAKOUT SESSION 2 8TH EFDN CONFERENCE CHANGING LIVES THROUGH FOOTBALL Phase 2 SWOT Analysis C) Weaknesses-opportunities Which weaknesses can be used to develop opportunities? D) Weaknesses-threats How can the company be protected from harm?

8TH EFDN CONFERENCE CHANGING LIVES THROUGH FOOTBALL BREAKOUT SESSION 2 8TH EFDN CONFERENCE CHANGING LIVES THROUGH FOOTBALL Phase 3 Understanding your Local Social Challenges / Issues Identifying your local Social Partners

8TH EFDN CONFERENCE CHANGING LIVES THROUGH FOOTBALL BREAKOUT SESSION 2 8TH EFDN CONFERENCE CHANGING LIVES THROUGH FOOTBALL Phase 4 Operational Objectives Operational Timeline Impact Measurement

8TH EFDN CONFERENCE CHANGING LIVES THROUGH FOOTBALL BREAKOUT SESSION 2 8TH EFDN CONFERENCE CHANGING LIVES THROUGH FOOTBALL What sustainability really means for the Trust / Foundation and the employees involved.

7TH EFDN CONFERENCE CHANGING LIVES THROUGH FOOTBALL BREAKOUT SESSION 1 7TH EFDN CONFERENCE CHANGING LIVES THROUGH FOOTBALL How do you recognise if your Foundation / Trust is sustainable?  

8TH EFDN CONFERENCE CHANGING LIVES THROUGH FOOTBALL BREAKOUT SESSION 2 8TH EFDN CONFERENCE CHANGING LIVES THROUGH FOOTBALL How does the club recognised this?   How does the local community & Fan Base recognise this? How does your target audience recognise this? How do your employees recognise this? How do our partners recognise this? How do the banks recognise this? How do competitors recognise this? What effects does this have on the social community environment?

7TH EFDN CONFERENCE CHANGING LIVES THROUGH FOOTBALL BREAKOUT SESSION 2 7TH EFDN CONFERENCE CHANGING LIVES THROUGH FOOTBALL How can such a scenario be avoided?   What should your Foundation / Trust do to act sustainably?

7TH EFDN CONFERENCE CHANGING LIVES THROUGH FOOTBALL BREAKOUT SESSION 2 7TH EFDN CONFERENCE CHANGING LIVES THROUGH FOOTBALL How can such a scenario be avoided?   What should your Foundation / Trust do to act sustainably?

Q & A

Thank you & Good Luck