Use and Practice of SWOT Analysis

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Presentation transcript:

Use and Practice of SWOT Analysis

SWOT is Examination of Internal factors …. … and External factors Strengths Weaknesses … and External factors Opportunities Threats

Strengths What do we do well ? Our advantages

Weaknesses What is done badly ? What to improve ? Obstacles

Opportunities Some good chances ? Some new interesting trends ?

Threats Some foreseeable obstacles ? Some changing conditions ? Budget constraints

Why to use SWOT Analysis ? To identify key issues To prepare a Strategic Approach A communication tool