Dan Gudema Boca Raton, FL Dec 8, 2018 Pitch! Dan Gudema Boca Raton, FL Dec 8, 2018

The What The Who - My Experience The Why - Why Pitch For Capital? My Opinion Why Investors Invest Types of Investors State & SEC Rules The How – Pre Pitch Planning The Story The Where Simplicity The Slides I’ll Call You! – Post Pitch Planning Contact Info

The Who Studied Comp Sci at U of Maryland Worked at Bell Atlantic Mobile (Verizon) Ecommerce, Tech, Programmer, Marketer Several Startups: Pre-Dating.com StartupPOP: 27 Pitch Events, 300 Tech Pitches 5 Books on Tech (Pitch…) I Am Taking A Small Software Company Public Right Now.

The Why Why Pitch? Why You Should Not! Do You Really Need Capital? Expectations Time & Energy “Perfection Is The Enemy Of Greatness” Consider All The Alternatives Bootstrapping, CrowdFunding, PreSelling, Bank, SBA & Government Loans, University & Gov. Programs! Are You Prepared For Disappointment?

Why Investors Invest (my opinion) By Far The Person (History of Success) Where You Are Located The Industry (Margins, Etc.) The Synergies With Another Investment The Return Or Financial Opportunity The Team Involved The Investor’s Personal Likes The Hype The Idea Do You Now Understand How Stupid Investors Can Be?

Types Of Investors Yourself Friends & Family Should Not Be Related To You, Not Your Friends & Typically Unsophisticated. Angel Investors & Family Office (sophisticated) Corporate Investors (sophisticated) Venture Capital (sophisticated) Public Investors (Shareholders)

State & SEC Rules Investors: Accredited vs. Unaccredited Have you created a business? Inc. vs. LLC vs. S Crowdfunding vs. Equity Crowdfunding. Do you know the difference between a Reg D, Reg A, Reg A+? Before you accept any capital, you need to have an investors signoff legally they know they can lose their money… If not is can be a legal issue. It happens every day.

The How Pre Pitch Planning You need to have something to show… prototype, a diagram, pitch deck, exec summary, business plan, and possibly a pro forma or cap table. Do you know the language of Capital? Can you answer the tough questions? How much does it cost to sell, to build? Where will it be made? Who are the team members? Milestones. Where are you at in the overall process? How much capital do you need right now? What are you willing to give up for that capital? What is your valuation? What is your Exit Strategy? Is there one?

The Story & Emotion Every Great Product Has A Story! Investors Love Stories. How I Came Up With The Idea? What Did You Overcome To Get Where You Are? Best Pitch I’ve Seen The Startup Guy Cried! Believability, Likeability and Succeeding. Hands Gestures, Looking At Judges, Smiling, Making A Joke!, Are You Someone They Want To Work With?

The Where 1 tech pitch event a month somewhere in South Florida. SupX, StartupPOP, Palm Beach Tech, Tech Runway, LaunchPad, RokrLabs, DeckSmarter, Unbound, Emerge Americas, Fat Cats, Alan Stone, Miami Innovation Fund, New World Angels and others. Even Citrix and Kaplan Take Pitches! Most Important: Networks: Who Do You Know? Introductions are everything, CEO Space. Leave Our Area: Florida Venture Fund, Tamiami II, NYC, Silicon Valley, Tech Crunch, etc. Where to Start: Crunchbase.com!

Simplicity 10-20-30 Rule Less Is More Do Not Teach Investors Tech! Once They Get It, They’ve Got It! Don’t Oversell It. Remember They Got It! Only 1 Slide On Idea/Tech! Yes, They Got It! They Want A Business Man Not A Tech Man!

The Slides Our Events Are 4 Slides, 3 Minutes… Most Are 10 to 15 Slides, 20 Min. Title, Name, Company The Problem/ Solution Value Proposition Why Is This Different? The Opportunity The Team Traction/Milestones The Market Competition Go To Market Plan

I’ll Call You! Post Pitch Planning “Fundable” Ideas Get Funded. I had an investor call me this past Monday about our Public Deal before I called him… Best to wow them. I am not great at selling, but if you are, it is ALL About Selling. Be Prepared: If you have your prospectus ready, they will want to take a look at it.

Contact Info Get on our email at http://www.startuppop.com Join our Meetup – Boca Raton StartupPOP Email me at dgudema@gmail.com Call me at 786-201-5123 Follow me on Twitter @dgudema Follow me on Linkedin “Dan Gudema”. I write 2-3 articles a month. Have a Great Day!