312MKT International Marketing

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Presentation transcript:

312MKT International Marketing Seminar Four

The Seminar Task

The Seminar Task Voluntary Action Coventry is a membership organization based in Coventry, UK. You are working for Voluntary Action Coventry as a Marketing Manager. The organization is considering to expand its activities in different disadvantaged areas in the Midlands which are in need of the organization’s offerings and humanitarian work. You have been tasked by the Marketing Director to prepare a business report which includes your suggestions. These should cover the following:

The Seminar Task Analysis of the current situation of Voluntary Action Coventry (including the current Marketing Mix of the organization) 2. Analysis of one town in the Midlands using the PESTEL framework as the potential target market in which Voluntary Action Coventry can expand its activities/offerings. 3. Discussion and recommendations of the way(s) (i.e. in terms of which activities) should Voluntary Action Coventry expand its operations/offerings in the chosen town/area. Justify your choice.

Research Resources Relevant Database/Online Resources http://www.vacoventry.org.uk/ https://www.birminghammail.co.uk/news/midlands-news/here-best-worst-places-grow-13972263