Tweak Your Message to Match the Media Gil Kraiem

Slides:

Advertisements

Similar presentations

Social Marketing.

Advertisements

Principles of Marketing

Brand identity ideals (continue) ::1.perception dkv4 pertemuan 7.

Designing Advertising Programs (14) MAR 331. Designing Advertising (14) Select advertising objectives. Develop an advertising budget. Develop message.

PART 1.  Any form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor.  Advertising and promotion are integral.

 Most important visual piece of marketing for your company  Creates a positive powerful first impression  Promotes brand recognition  Conveys company.

1 © Tanis Communications Marketing Tips © Tanis Communications for a Successful Company Launch Robin Vaitonis.

Introduction to Advertising

Building roadmap shapes success Matt Baldwin Ryan Mazzola.

Billie Goldman, Partner Marketing, Josh Brandau, Vice President of Media, Pereira &

The Future of Advertising Advertising Trends and Outlook Conference April 8, 2008.

Chapter 17 promotional concepts and strategies Section 17.1

MKT6 - Slide 1 to Advertising Strategies MKT6.

© 2006 Gary Slavin 7 Steps to Business Success Association of Small Business Development Centers Annual Conference September 24, 2010 Presented by Gary.

Public relations It’s the art and science of talking to the right audience in the right voice. It influences and shapes a company’s image, reputation,

 People who dread public speaking often believe that their audiences will be bored by what they have to say. While it is highly unlikely that your.

$17,499,00 The Value Of Being Known Among Our Community Of 307,000 Listeners.

Chapter 15 - slide 1 Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall Chapter Fifteen Advertising and Public Relations.

CREATIVE BRIEF. Creative Brief A document required in preparing for advertising, public relations, promotions, direct marketing, design and digital mediums.

LOGO DESIGN AND BRANDING. WHAT IS YOUR DEMOGRAPHIC? Demographic: the qualities (such as age, sex, and income) of a specific group of people : a group.

Promotion Promotion is used to communicate information about goods, services, images, and/or ideas to achieve a desired outcome. What types of promotion.

What’s Happening?

HUMANIZED BRANDS Annabelle Faiss, Farida Afifi, Lise Marguet.

Goals of Advertising. Brand Awareness and Positioning  Make people aware that the brand exists and how it’s positioned Brand Trial  Encourage customers.

Advertising & Promotion BDI3C. Advertising & Promotion We use promotion to bring our product or service to the attention of the target market. Entrepreneurs.

A TV + DIGITAL MEDIA SOLUTION DRIVING AWARENESS AND TICKET SALES JANUARY – MARCH 2011 BURGER KING BREAKERS.

By: Ehsan Khodarahmi L7.  Explain the concepts, processes and benefits involved in developing integrated communications plans  Marketing communications.

BINGO!. Make a bingo card Choose 6 from this list to make your bingo card slogan profit innovative femininity Mission statement brand image trial unique.

Social Media Marketing. SOCIAL MEDIA MARKETING DEFINITION It encourages customer communications on a company’s own site,social presence such as twitter,

Strategies to Build Online Presence for Business.

Get the Best Graphic Designers Services By Segnant Make Your Website Your Hardest Working Employee!

4.00 Acquire a foundational knowledge of promotion to understand its nature and scope 4.01A Explain the role of promotion as a marketing function.

Name of person pitching Company/Product Name. The Problem Describe the problem your company/ product will address. Who has this problem? Why is it an.

The creative process & creative brief

DIGITAL HEALTH CONTEST IDEA

Chapter 17 Support Media, P-O-P Advertising, and Event Sponsorship.

Best Web Design Company in Singapore

Messaging Across Multiple Social Media Platforms

Part 2: Planning and Strategy Chapter 6

 Branding  Strategy  Design  All Media  Digital Marketing

Chapter 17 promotional concepts and strategies Section 17.1

Agenda What creates a powerful brand? Where do you begin? The process

THE GROWING POWER OF DIGITAL MARKETING DIGITAL MARKETING.

Best Social Media Marketing Company in Chennai

Tips To Start Branding Your Business Online Menomonie Web Design Agency| SpencerKinney.

Social Media Marketing Trends To Ensure Success In 2018.

Corporate Collateral Finessing Your Brand through Pixels

Foundational Marketing: How to Tell Your Story

Messaging Across Multiple Social Media Platforms

دانشگاه شهیدرجایی تهران

PROMOTION BMI – Marketing Mix.

Quickies on Communication

تعهدات مشتری در کنوانسیون بیع بین المللی

Chapter Number Four Development of an Advertising Program

Social Marketing.

Social Marketing.

Your Company Info Logo Startup Name.

TRACTION WHAT IS TRACTION?

Bianca Moreno Week 1 Assignment

Chapter Number Four Development of an Advertising Program Modular:

Chapter 17 promotional concepts and strategies Section 17.1

Best Social Media Marketing Company

Multiply Your Impact – Audience Targeting

Colgate The challenge What we did The results Plax

Marketing Through Sports

BBC The challenge What we did The results The Greatest Dancer

Chapter Number Six Development of an Advertising Program

Tellyourstory..

Communication Platform

Product Promotion.

Presentation transcript:

Tweak Your Message to Match the Media Gil Kraiem

The Challenge How to capture media attention and deliver the right message with no brand recognition and limited resources

The Startups Media Arena

The Effective* Message Model Differentiation Target Audience Believable Simplicity Relevant * Effective = what is the startup goal?

What is the problem the company is solving? Relevant What is the problem the company is solving?

Turn your concept into one simple idea Simplicity Turn your concept into one simple idea

Convince that your company is the one that can make it happen Believable Convince that your company is the one that can make it happen

One single audience you want to reach Target Audience One single audience you want to reach

Find your own voice in the market Differentiation Find your own voice in the market

The Stimulating Factors People Trends Markets Exclusivity Bloggers Knowledge

Thank you.