Creating a Culture of Philanthropy through Major Gifts

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Presentation transcript:

Creating a Culture of Philanthropy through Major Gifts Friday, June 29 2018

What is… A culture of philanthropy? A major gift?

The Eight Step Major Gift Management Cycle Identify Solicit and negotiate Qualify Acknowledge/recognize Develop strategy Steward Renew Cultivate Used by permission

Qualities of a prospective donor Aware Concerned Accessible Capable Experienced Committed Interested Seeking fulfillment Involved Used by permission

What the prospective donor looks for Evidence of good management Evidence of reasonable planning Evidence of prior support Persuasive presentation by credible volunteers Absence of pressure Invitation to share/join Used by permission

Matching advocate/askers with prospective donors Advocate/asker relationship to prospective donor Advocate/asker level of giving Shared qualities Peer/volunteer Same as prospective donor Economic status Social position Career status Mutual respect Interest in the organization Proportional giver/volunteer Less or greater than prospective donor Staff/expert witness Amount will vary greatly ADD FUNDRAISING SCHOOL LOGO HERE