Financial literacy leadership program Exploratory Field Trips & Activities A Greater Good, NYC, Inc. & Urban ID Media A Greater God, NYC, Inc. is a Brooklyn-based 501 (c) 3 company in concert with Urban ID Media , the agency supports and serves underserved communities through the arts, entrepreneurial endeavors, educational advancement and explorative engagement. The agency seeks to empower and uplift youth and adults by providing the tools, resources, support, guidance and direction they need to strive and survive. School trip to Greenlight Bookstore Bank Visit – students visit local neighborhood banks where they participate in guided tours while learn the business of banking; customer service and serve as bank tellers for the day. Greenlight Bookstore – in partnership with the independent bookstore, students are taken on a guided by the co-owner where they view the daily operation of an independent bookstore and attend a workshop covering inventory control, pricing and customer service. Uni-World Ad Agency – Students attend one of the longest-standing multicultural agency in the country where they will take a guided tour with the President/CEO and learn about branding, promotions and marketing from experts in the field. Student Led Financial Literacy Workshops - This annual event brings community stakeholders, city and civic agencies together for an enlightening day of family wealth building.  The day include fun games for the kids while providing Home Ownership, Small Business, Banking/Budgeting workshops for adults.    Contact Us Phone: (917) 714-8998 Email: keith@urbanidmedia.com Web: Urbanidmedia.com Financial literacy leadership program In Partnership with: Training Future Leaders for Entrepreneurial Endeavors A GREATER GOOD, NYC, INC Bainbridge Street Brooklyn, NY 11233

Branding and Marketing Allowance and Spending THE PROGRAM Banking and Savings Practical Money Skills comic book, Saving the Day, students learn several basic banking concepts including mastering the importance of budgeting and saving and practicing balancing their own personal budgets. “The program is designed to give students a strong foundation in fiscal stewardship; increase their math and ELA test scores; while developing their presentation and leadership skills. Strategic methodologies include owning and operating a small business; budgeting and managing money; branding and marketing; pricing and inventory; advertising and promotion.” Branding and Marketing As part of the Branding and Marketing Module, students learn the importance of brand identity by exploring commercials, slogans and tag lines (Nike – just do it; McDonalds – I’m Loving It). Students will then be challenged to create a logo, tagline and slogan for the bookstore. Once they have created their logo, developed a tagline, they will be challenged to create a commercial. Money Responsibility Ronald E. McNair Public School 5 Financial Literacy Leadership Program (FLLP) explores basic and practical methods to educate, inform and enlighten students on becoming financial stewards over their finances while taking them on an entrepreneurial journey in preparation for the emerging economy. FLLP is a principle-based program filled with a fun practical curriculum, couple with games and activities that drive home fundamental terms and best practices to engage students in becoming financial stewards while sharpening their English, language and Art (ELA) skills around the fundamentals of Math. The program includes family and school participation that focus on family budgeting savings and financial goal setting. Successful money management includes keeping records of money spent. This lesson introduces elementary-aged children to the concept of being responsible for managing money through accurate record keeping. It provides them with activities that demonstrate the need to be accountable for how they spend and save money. Failure to keep records and balances can lead to negative outcomes. Students need to understand the effects of their money-related behavior. Through educational experiences they can learn to be responsible for what they do with their money. This will help them become fiscally responsible adults. Inventory & Pricing In partnership with Brooklyn Public Library, students participate in a one-day workshop where they learn how to take inventory, price and markup merchandise in order to make a profit, the anatomy of a book; and create their own personalized database. Allowance and Spending Promotion & Publicity Children in grades 3 thru 6 are capable of managing small amounts of money. They can divide money into several categories, including "spend," "save," and "give." At the same time, they can spend their money and keep a record of what was spent. Allowances are the first step to understanding written spending plans or budgets. With guidance managing allowances in childhood, children can become financially responsible adults. Adults with effective budget skills create healthier family relationships and contribute to building a stronger economy. students are introduce to basic promotional strategies such as but not limited to coupons and flyer promotions; radio vs. print; and TV commercial. they explore how book reviews and book signing can create store traffic and the difference between earned media and paid media. .