Assignment Four: Campaign Budget Campaign Plan Assignment Four: Campaign Budget

Campaign Plan Assignment Four: Campaign Budget and Fundraising: Guidelines When putting together your campaign budget considering the following line items in these areas: Office: Office Space, Office Supplies, Technology (Computers, Printers), Utilities (Internet, etc) Staff: Campaign Manager, Communication and Field Director, Pollster/Strategist, Database Manager. Paid Media: Print, broadcast and cable ads Printing: Literature (Door Piece, Door hangers, Postcards), Signs, Direct Mail GOTV: Paperwork, Food, Coffee, Victory Party

Campaign Plan Assignment Four: Campaign Budget and Fundraising: Guidelines I wanted to provide you with additional guidelines for how to build a Campaign Budget: 1. Previous Campaigns: Arguably the most reliable way to gauge how much you will need to spend on a campaign is to review how much was spent by the last candidate to win in the district. 2. How Do I Find Out the Amount of Money Previous Candidates have spent (and raised) in the district? Campaigns are required by law to report how much they raise (receipts) as well as how much they spend (expenditures). You can find this information on the FEC Filings: https://classic.fec.gov/disclosurehs/hsnational.do Open Secrets: https://www.opensecrets.org/races/summary?cycle=2018&id=MA03 3. As I indicated in class, there are no right or wrong ways to spend money (save for on activities that are illegal). Rather, you should think of the budgeting process as something that is guided by target percentages. I have inserted on each slide the target percentages for the different budget items – admin, earned media, printing, etc.

Campaign Plan Total Campaign Budget: 1,000,000 Target: 1-5% June July August Office Monthly Total

Campaign Plan Campaign Budget: Target: 5-10% June July August Staff Monthly Total

Campaign Plan Campaign Budget: Target: 50-75% June July August Paid Media Monthly Total

Campaign Plan Campaign Budget: Target: 5-10% June July August Printing Monthly Total

Campaign Plan Campaign Budget: Target: 1% June July August GOTV Monthly Total

Campaign Plan Campaign Budget: Total Costs Target: % June July August Total Budget/% Office (1-4%) Staff (5-10%) Paid Media (50-75%) Printing (5-10%) GOTV (1 %) Totals Total Budget