Metrics Stats n’ Stuff

Position — Web Operations Manager Oversees Strategy & Operations Content Creation & Maintenance Develops Business Plan & Annual Budget Accountable for: Staff Product & Service Delivery Note: Slide data shows typical responsibilities / skill set for positions in medium to large companies. Job titles may vary.

Position — Administration: Level 1 Performs Research Assists in Determining Practices for Admin & Ops Hardware & Connectivity Requirements Monitoring Technical Integrity Create Proposals Note: Slide data shows typical responsibilities / skill set for positions in medium to large companies. Job titles may vary. Level 1 experience minimum 3+ years.

Position — Administration: Level 2 New Technologies Connectivity Requirements Intranet, LAN, WAN 3rd Party Liaison Implement Security Measures Note: Slide data shows typical responsibilities / skill set for positions in medium to large companies. Job titles may vary. Level 2 experience minimum 5+ years.

Position — Administration: Level 3 Develop & Administer Processes Infrastructure Firewall Site Monitoring Quality Assurance Reviews Note: Slide data shows typical responsibilities / skill set for positions in medium to large companies. Job titles may vary. Level 3 experience considered senior.

Position — Content: Level 1 Updates Content Based on Standards Posts Documents to Site Review Site for Outdated Content Collect Materials for Content Note: Slide data shows typical responsibilities / skill set for positions in medium to large companies. Job titles may vary. Level 1 experience minimum 3+ years.

Position — Content: Level 2 Modify & Create Content Review Content for Accuracy & Quality Provides Direction for Converting Text to Pages Note: Slide data shows typical responsibilities / skill set for positions in medium to large companies. Job titles may vary. Level 2 experience minimum 5+ years.

Position — Content: Level 3 Support of Web Content Strategy Development & Implementation of Standards Content Submission & Approval Procedures Note: Slide data shows typical responsibilities / skill set for positions in medium to large companies. Job titles may vary. Level 3 experience considered senior.

Position — Design: Level 1 Documents Project Plans Researches Competing Sites Design Elements Unique Features Note: Slide data shows typical responsibilities / skill set for positions in medium to large companies. Job titles may vary. Level 1 experience minimum 3+ years.

Position — Design: Level 2 Creates Project Plans & Standards Direct Implementation of UI Approves Layout & Verifies Usability Work w/ Developers Special Effects, Animation, Graphics Note: Slide data shows typical responsibilities / skill set for positions in medium to large companies. Job titles may vary. Level 2 experience minimum 5+ years.

Position — Design: Level 3 Develop UI Organizational Structure, Navigation Labeling Conventions Search Systems Final Review of Graphics, Layout, Clarity Approves Layout & Verifies Usability Note: Slide data shows typical responsibilities / skill set for positions in medium to large companies. Job titles may vary. Level 3 experience considered senior.

Position — Development: Level 1 Program HTML, JavaScript, ASP, C++ Formulates Site Scope for Web Apps Assists in Preparing Detailed Specs Test, Debug Analyze/Revise Logic & Documentation Note: Slide data shows typical responsibilities / skill set for positions in medium to large companies. Job titles may vary. Level 1 experience minimum 3+ years.

Position — Development: Level 2 Devises Capabilities to Solve Complex Problems Prepares Detailed Specs Technical Resource Codes Complex Routines Oversees Testing, Debugging Guidance & Training for Less-Experienced Staff Note: Slide data shows typical responsibilities / skill set for positions in medium to large companies. Job titles may vary. Level 2 experience minimum 5+ years.

Position — Development: Level 3 Defines Scope & Objectives for Web Apps Responsible for Technical Design and UI Leads Development of Specs & Project Plans Oversees Design, Coding, Testing, Docs Performs Quality Assurance Reviews Directs Team Members Note: Slide data shows typical responsibilities / skill set for positions in medium to large companies. Job titles may vary. Level 3 experience considered senior.

Position — Marketing: Level 1 Monitors Site Activity Prepares Analysis for Management Review Marketing Research Support Note: Slide data shows typical responsibilities / skill set for positions in medium to large companies. Job titles may vary. Level 1 experience minimum 3+ years.

Position — Marketing: Level 2 Input/Recommendations Channels, Strategic Partners Branding, Marketing, Hyperlinks Assists in Developing Marketing Plans Identify Revenue-Generating Opportunities Note: Slide data shows typical responsibilities / skill set for positions in medium to large companies. Job titles may vary. Level 2 experience minimum 5+ years.

Position — Marketing: Level 3 Develop/Implement Web Promotion Strategy Develop Strategic Partner Relationships Significant Service/Product Marketing Experience Note: Slide data shows typical responsibilities / skill set for positions in medium to large companies. Job titles may vary. Level 3 experience considered senior.

Consulting Tips Communicate Through Chain of Command Don’t Stop at Your Contact Knowledgeable Regarding Client’s Business Outline Decisions, Present Options Communicate Progress, Show Results Punctuality Get Sign-offs, Document Decisions Know When to Fold ‘Em

Worldwide Online Population World Internet Stats 6/08

Worldwide Usage Penetration US Ranked 13th World Internet Stats 9/07

Online Activities Pew Internet 5/08

Happy Holidays Servers that web sites reside on. comScore 1/08

Top US Properties Companies People/wk Google Yahoo Microsoft AOL Fox Ebay Amazon Wikipedia People/wk 140,163,000 140,080,000 119,677,000 110,841,000 85,998,000 72,972,000 57,002,000 53,337,000 comScore 6/08

215,088,545 Number of people with Internet access in U.S. 71.4% World Internet Stats 2006

Average Home Web Use Sessions per Month Domains Visited Time Spent per Month Page View Duration 33 69 31:46:58 00:00:47 Time reflects amount of time spent online per week. Nielsen//NetRatings 6/08

U.S. Internet Usage - Sex Pew Internet 3/07

U.S. Internet Usage - Age Pew Internet 3/07

U.S. Internet Usage - Race Pew Internet 3/07

U.S. Internet Usage - Income Pew Internet 3/07

U.S. Internet Usage - Education Pew Internet 3/07

US Access Type Numbers indicate number of that type of connection. Nielsen Online 4/08

US Access Type Numbers indicate number of that type of connection. Nielsen Online 4/08

Server Platform Deployed Servers that web sites reside on. NetCraft 8/07

40% Employees who spend at least an hour a day on personal emails ITFacts 2/05

103,988,560 Domains DomainTools.com 4/08

1,123,650 Number of unrelated web pages an average Internet user will drudge through in his or her lifetime

1/3 Fraction of their lives Gen Y-ers will spend on the Internet