Mobile Ticketing: Transit GO Ticket December, 2018

Why Pursue Mobile Ticketing? ORCA fare collection system High customer satisfaction Metro stuck at 65% market share Reduce cash payment at the farebox Provide more options for customers and speed boarding Target market: tourists and infrequent users

Transit GO Ticket Contract with Bytemark in 2016 One year pilot, option for four years of operation Launched in December 2016 Agencies covered King County Metro Sound Transit (rail) KC Water Taxi Seattle Streetcar Seattle Monorail Kitsap Transit (bus and fast ferry)

Current Performance Mobile Ticketing 77%+ customer satisfaction 110,000 total accounts ~25,000 active accounts (51% Metro, 45% ST) 54,000 Metro tickets redeemed in November $125,000 value of tickets sold 77%+ customer satisfaction Largest user groups Tourists Game day travelers ORCA users with no value on card Metro very satisfied with Bytemark

What’s Next? Customer Facing Technology Target: A unified mobile tool that enables customers to plan, track in real-time, and pay for mobility services Status: Mostly there Trip Planning Real Time Info Payment (some public transit only) Next generation ORCA Usage info: 500,000 trip plan requests (100K in mobile app) per month 250,000 Next Bus requests (150,000 in mobile app) per month 150,000 Timetable requests (100,000 in mobile app) per month