COMPETING WITH IT AND THE INTERNET MBAT / INFS 6150 INSTRUCTOR: RAMIRO MONTEALEGRE ROOM 443, TEL.: 492-0416 E_MAIL: Ramiro.Montealegre@.Colorado.edu

STUDENTS' BACKGROUND - NAME - DEGREE & MAJOR - WORKING EXPERIENCE - WHY REGISTERED FOR THE COURSE - EXPECTATION ABOUT THE COURSE

you’re not paying attention! If you’re not confused, you’re not paying attention!

OBJECTIVES FOR A COURSE IN COMPETING WITH IT AND THE INTERNET - Issues in MANAGING DATA, INFORMATION & KNOWLEDGE to EXPLOIT their potential for COMPETITIVE ADVANTAGE. - ROLE & RESPONSIBILITY of top and middle MANAGEMENT in IT DECISIONS. - CLASSICAL EXAMPLES of: STRATEGIC use of IT, IT & ORGANIZATIONAL CHANGE, and BUSINESS TRANSFORMATIONS - The emergence of a GLOBAL INFORMATION INFRASTRUCTURE & ELECTRONIC COMMERCE - DECISIONS & DISCUSSIONS involving their BUSINESS IMPLICATIONS

TOPICS TO BE COVERED - STRATEGIC IMPACT OF IT - MANAGING IN THE MARKETSPACE - IDENTIFYING OPPORTUNITIES/ CREATING VALUE - EMERGING INTERNET MODELS - BUSINESS TRANSFORMATION - INTERNATIONAL ISSUES OF E-COMMERCE

TECH-WATCH: 2001 may mark the emergence of the Chief Strategy Officer, or CSO. The CSO's role is to ensure that an organization's e-business solutions are competitive. “An ideal CSO has a broad understanding of the marketplace and understands both technology and business needs. It could be someone who came up through the IT or marketing ranks. Ideally, it takes a jack-of-all-trades and a master of all of them to fill the job." TechRepublic, January 10, 2001

GUEST SPEAKERS Mitch Green Principal Systems Engineer iPlanet Wayne Miyamoto Systems Eng, Manager Cisco Systems Tim Enwall Founder and President Solista Chris Wand Samurai Warriors SOFTBANK Venture Daniel Feld Capital Mark Chun Research Associate University of Colorado March 1 TBA April 19 TBA

THE "CASE METHOD" OF TEACHING - BASED ON ACTUAL COMPANY SITUATIONS - ILLUSTRATE ISSUES IN USING & IMPACT OF IT - CRITICAL ELEMENTS FOR LEARNING: PRIOR PREPARATION ATTENDANCE CAREFUL ANALYSIS PARTICIPATION IN CLASS

CLASS EVALUATION 1. Participation (35 %) a. Attendance and Contribution (20%) Student Class Attendance Preparation Participation Engagement Flow-of-Ideas Quality b. Case study write-ups (15 %) 2. Team work (30 %) a. Facilitation (20%) b. Critique (10%) 3. Final Project (40 %)

Class Procedure for Facilitation/Critique Sessions First Team: Facilitation (30 minutes) Second Team: Critique (15 minutes) Instructor: A third view of the topic

HOW TO SUBSCRIBE TO THE DISCUSSION LIST FOR THIS CLASS Address a message to: listproc@lists.colorado.edu Write the following statement in the body of the message (nothing else is required): subscribe MBAT6150 YourFirstName YourLastName Send the message; you will get confirmation

HOW TO DOWNLOAD CLASS MATERIALS AND ANNOUNCEMENTS Use your browser to point to this address: http://bus.colorado.edu/courses/spring2001/MBAT6150

HOW TO SEND MESSAGES TO THE DISCUSSION LIST FOR THIS CLASS address your message to: MBAT6150@lists.colorado.edu The list provides an additional channel for communication on issues of interest to those in this class. The list can be used for announcements (e.g., of job opportunities, interesting things happening in the IS industry), discussion on class-related issues, detailed questions you forgot to ask in class or are too detailed for class, etc. Stay in touch via our list, as well as during class!

Homework due next session Subscribe to electronic list Turn in “Biography of the Participants” Turn in picture Read: The Use of Cases in Management Education Prepare: VeriFone (1997)