Civility, Safety & Interaction Online 2/17/2019 Civility, Safety & Interaction Online Germany, January 2019 © 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

Key Findings – Germany The nature of online risk types: The types of risks that stood out for Germany compared to the global averages included: 1) receiving offensive or obscene content, 2)  being called offensive names, and 3) receiving unwanted persistent demands to develop a romantic or sexual relationship Our social circles became more risky: Within Germany, risks from family and friends also increased significantly to 28%, up 14 points from the previous year More Germans experience no pain: On the positive side, 30% of Germans felt no pain from online risks, which is significantly higher than the rest of the world Consequences were up; positive actions were down: Germans matched the WW trend for consequences, and were more likely to become stressed due to an online risk vs. the prior year Millennials and teenage boys were hit hardest by risks: More German teenage boys suffered moderate to severe pain from risks compared to their global peers (60% vs. 56%) There was a surge in teens asking for help. Like most other countries, in Germany, there was a surge in teens asking for help with online risks from adults: 31% asked for help from their parents and 54% asked for help from another adult – German teens even outpaced the impressive global averages in this category Big improvement in Microsoft's Digital Civility Index (DC)I: Germany (-8) registered a large gain in DCI and is ranked #5 of the 22 countries surveyed

Nature of online risk types in Germany 2/17/2019 Nature of online risk types in Germany The most common types of unwanted contact were being asked inappropriate or personal questions by a stranger and being contacted after making it clear contact was unwelcome; receiving offensive or obscene content in Germany matched the global average  Germans were most likely to encounter internet hoaxes and fake news, but both were noticeably below the global averages  Various forms of bullying were the most typical behavioral risks experienced in Germany Receipt of unwanted sexual imagery or messages dominated this category both in Germany and globally; unwelcomed demands to develop a romantic or sexual relationship were 8-points higher in Germany than globally Q2.01 Please choose which of the following TYPES of Unwanted Contact you have ever experienced. Q2.02 Please choose which of the following TYPES of Hoaxes, scams or, frauds you have ever experienced. Q2.03 Please choose which of the following TYPES of offensive behavior you have ever experienced. Q2.04. …Please choose which of the following TYPES of Sexual risks you have experienced ever. © 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

Social circles became riskier in Germany 2/17/2019 Social circles became riskier in Germany Worldwide, while 62% of online risks were sourced from strangers and people respondents knew online only, family & friends accounted for 28% of online risks, up 11 points YOY Within Germany, risks stemming from family and friends also increased significantly to 28%, up 14 points from the previous year JR add Risks from family & friends +14 points in Germany (+11  WW) *Added in Latest Wave Q2a. Which types of people have, in the past treated you in an unsafe or uncivil manner online? © 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

More Germans experience no pain from online risks 2/17/2019 More Germans experience no pain from online risks Worldwide, 55% of consumers reported experiencing moderate or severe pain due to online risks with 16% saying they felt no pain at all Within Germany, moderate to severe pain was experienced by 49% of consumers, 6 points below the global average Meanwhile, 30% of Germans felt no pain at all from online risks, nearly double the percentage posted by the rest of the world Q5.1: How much emotional, psychological or physical pain did you suffer because of… © 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

2/17/2019 Germans fared better in consequences from risks, but took less positive action Worldwide, there was an increase in consequences from online risks and a decrease in positive actions; the top five consequences showed 3- or 4-point increases from the previous year; people also were less likely to take positive actions following risk exposure (-3 to -5 points) Germans were more likely to become stressed from risk exposure vs. the previous year Germans were less likely to pause before replying to online disagreements and defend someone who was treated uncivilly online; Germans, however, were more likely to use tighter privacy settings on social media *Worldwide trend based on 20 countries common in latest research and prior year **Digital Civility Challenge item © 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

Millennials and Teenage boys were hit the hardest 2/17/2019 Millennials and Teenage boys were hit the hardest Online risks had some of the strongest impacts on millennials and teenage boys in terms of risk exposure, consequences and the attendant psychological, physical and emotional pain Overall exposure to risks as measured by DCI and average number of risks was lower than the global averages A larger percentage of teenage boys in Germany suffered moderate to severe pain from online risks compared to their global peers (60% vs. 56%) Q2: Which of these has ever happened to you or to a friend/family member ONLINE? Q9: ….Please tell us if any of the following has ever happened to you or to a friend/family member as a consequence of being treated uncivilly? Q5.1: How much emotional, psychological or physical pain did you suffer because of… © 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

More teens asked for help with online risks Worldwide, there was a surge in teenagers asking for help with online risks from both parents (+32 points to 42%) and adults (+19 points to 28%) In Germany, teens registered readings even higher than the global averages in asking for help from a parent or another adult; they also show massive increases in asking for help from grown-ups compared to the previous year Asking parents for help jumped 41 points Asking another adult for help rose 25 points Q12: Have you ever taken any of the following actions after you were treated in an unsafe or uncivil manner online?

2/17/2019 DCI trend DCI Rank Country Region 2 years ago prior year latest research Global 65 68 66 2 United States N. America 56 61 51 8 Canada 60 1 United Kingdom W. Europe 45 50 3 France 58 52 4 Belgium 59 5 Germany 62 57 9 Italy 63 11 Ireland 64 16 Hungary CEE 73 72 19 Russia 74 75 6 Malaysia APAC 7 India 10 Singapore 15 Vietnam 71 12 Mexico Latam 76 69 13 Brazil 70 17 Colombia 77 18 Argentina 20 Chile 22 Peru 78 79 14 Turkey MEA 21 South Africa Worldwide, Microsoft’s Digital Civility Index (DCI) fell two points from the previous year driven by a widespread decline in unwanted contact Germany (-8) registered a large gain in DCI and is ranked #5 of the 22 countries surveyed *Worldwide trend based on 20 countries common in latest research and prior year Q2: Which of these has ever happened to you or to a friend/family member ONLINE? © 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.