INFORMATION PROCESSING MODEL

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Presentation transcript:

INFORMATION PROCESSING MODEL Ankit Acharya Anisha Maharjan Robin mulmi Sabal shrestha

INTRODUCTION Heart of Cognitive Psychology Individual as the processor Compares it with the computer system

Multi Store Model Sensory Memory Short term memory Long term memory Sensory register Sensory information store Limited capacity Momentary Unconscious impression Short term memory Long term memory

The Memory Process Encoding: Processing info in memory system Storage: Retention of encoded material Retrieval: Getting info out

Retention of Memory Must be kept activated Rehearsal Maintenance Repeating info in the articulary loop Elaborative Making Association Correcting new info from what you already know

The Processing System Sensory Memory Working Memory Long term Memory learn Perception

How Marketers Convey Information Exposure Yeild Attention Retention Comprehension Purchase Behavior

Thank You