Magazine Media – Market overview The basics

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Presentation transcript:

Magazine Media – Market overview The basics

Source: NRS PADD January – December 2016

Source: NRS PADD January – December 2016

Source: NRS PADD January – December 2016

Source: NRS PADD January – December 2016

Source: Source Frontline Distribution.

AD SPEND

£877 million spent on magazines in 2016 Note: Data for newsbrands and magazine brands include print and digital revenues. TV data is based on spot advertising, broadcaster VOD, sponsorship, advertiser funded programming and product placement. Radio includes branded content. Internet pure play excludes online revenues from newsbrands, magazine brands, TV broadcasters and radio station websites. Individual channel totals do not add up to the total due to differing methodology used in the calculation of internet pureplay and digital revenues for newsbrands, magazine brands and broadcaster VOD. Source: Advertising Association/Warc Expenditure Report, www.warc.com/expenditurereport

Note: Figures in brackets show percentage point difference vs 2014 Note: Figures in brackets show percentage point difference vs 2014. Data for newsbrands and magazine brands include print and digital revenues. TV data is based on spot and broadcaster-only VOD. Radio data excludes branded content. Internet excludes online revenues from newsbrands, magazine brands, TV broadcasters and radio station websites. Percentages do not sum to 100 due to differing methodologies for calculating internet pure play and digital revenues for the newsbrands and magazine brands. Source: Advertising Association/Warc Expenditure Report, www.warc.com/expenditurereport

Source: NMR January – December 2016

Top Magazine Advertisers 1 6 11 16 2 7 12 17 3 8 13 18 4 9 14 19 5 10 15 20 Source: NMR January – December 2016

Forecast 2015-2016 (AA/warc) £942m £900m £876m DIGITAL REVENUE SET TO INCREASE BY 9% IN 2017 Magazine media ad spend by platform 2015– 2017 Source: Advertising Association/Warc Expenditure Report

CIRCULATION

Source: ABC: January – December 2016 (consumer titles) I Ofcom

Source: ABC: January – December 2016 (consumer titles) I Ofcom

AVERAGE EDITION CIRCULATION BY MARKET SECTOR (MILLIONS) Source: ABC: January – December 2016 (consumer titles)

REACH

Source: NRS PADD January – December 2016

Magazine media monthly reach MOBILE DIGITAL PRINT ANY Source: NRS PADD January – December 2016

MAGAZINE MEDIA MONTHLY REACH BY age Source: NRS PADD January – December 2016 GB adults 15+

MAGAZINE MEDIA MONTHLY REACH BY gender Source: NRS PADD January – December 2016 GB adults 15+

MAGAZINE MEDIA MONTHLY REACH BY social grade Source: NRS PADD January – December 2016 GB adults 15+

MAGAZINE MEDIA MONTHLY REACH BY working status Source: NRS PADD January – December 2016 GB adults 15+

AUDIENCE

50% 17% 45% Source: NRS PADD January – December 2016

49% 21% 30% Source: NRS PADD January – December 2016

66% 18% 39% Source: NRS PADD January – December 2016

56% 13% 15% Source: NRS PADD January – December 2016

53% 16% 43% Source: NRS PADD January – December 2016

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