Kirk Clausen, Solutions Engineer Flexera Software The Business Value of ITSM and Software License Optimization Integration Kirk Clausen, Solutions Engineer Flexera Software

IT Service & License Management Challenges Complex Contracts IT Self Service Terms and Conditions Mergers and Acquisitions M&A Virtualization Help Desk Costs IT Silos Bring Your Own Device Cloud Global

Software License Optimization – Go From Software Asset Management to License Optimization Software License Costs and Risk Software License Optimization Level 4 Optimized Automated entitlement based license management and optimization; Minimize license consumption and software spend Level 3 Continuously Compliant Automated Entitled vs. Consumed license reconciliation; SAM processes to manage contracts and maintain continuous license compliance Level 2 Managed Perform purchased versus installed license reconciliation on an ad hoc basis; point-in-time management of licenses and contracts Traditional SAM Level 1 Installed Identify software and hardware installed

How it Works Apply entitlements to minimize license consumption Optimized License Position Product Use Rights Library Reconcile purchases with installations License Compliance Position Stock Keeping Unit (SKU) Library– Automated PO Processing Application Recognition Hardware Inventory Software Inventory Application Usage Inventory Data Entitlement Data Purchase Orders Contracts

ITSM Solutions Provide “Level 2” SAM CMDB Level 2 Maturity = Ad Hoc License Management But most enterprises have a need to achieve a higher level of SAM Maturity…

Evolving SAM to Software License Optimization License Reconciliation Point-in-Time Snapshots  24x7 Compliance Minimum Automation  Maximum Automation High Risk  Low Risk Overspending  Optimized Spending Reactive  Proactive Planning and Negotiations

Software License Optimization Delivers Rapid ROI Software Licenses Represent 20-35% Of Total Enterprise IT Spend Software License Optimization Can Result In 5-25% Savings On Your Software Spend

The Power of Integration IT Service Management Software License Optimization + Simplify and automate IT processes on premise, on demand, and from mobile devices Allow enterprises to track, manage and optimize their software licenses and spend Improve IT operational efficiency, increase end-user satisfaction, minimize license compliance risk, and reduce software costs

Working Together: ITSM and Software License Optimization Incident Problem Change Request Atrium CMDB Automated: Identification and Normalization PO Processing and License Reconciliation License Optimization Enterprise Data Software License Optimization Solution App Recognition SKU Library Data Sources: BMC ADDM Microsoft SCCM Active Directory, HR Procurement, ERP Others Product Use Rights

Integration Benefits : 1+1 = 3 Benefits of ADDM Integration: Hardware and Software inventory from ADDM is used to produce an accurate license position in License Optimization Solution Benefits of Atrium CMDB Integration Data Flow from BMC Atrium to License Optimization Solution Hardware Asset Status, Asset Role, Asset Ownership, etc. supports license optimization Examples: Asset Status: Retired hardware assets– reclaim licenses Ownership: Apply product use rights– e.g. Right of Second Use Analyze License Consumption by Business Unit/Location Role: Backup / Failover Server Apply DR/Failover rights to reduce server license consumption

Integration Benefits : 1+1 = 3 Benefits of Atrium CMDB Integration Data Flow from License Optimization Solution to BMC Atrium Normalized list of software titles that supports improved ITSM functions in BMC Examples: Incident & Performance Management: Computer performance issues– look at installed software; shorten mean time to repair (MTTR) Change Management New version of SQL Server is released– which machines should be involved in the change? Add capacity to UNIX partition – what is impact to my IBM license position?

Working Together: Leverage the Combined Strengths World class IT Service Management solutions Cloud Management Data Center Automation IT Business Management IT Service Management Self-Service Application Management Consumerization of IT World class Software License Management and Optimization solution Cross-platform Discovery, Inventory and Application Recognition Library to accurately determine what’s installed in your environment Automated PO processing and license reconciliation using our 600,000 item SKU Library License optimization for key vendors such as Adobe, IBM, Microsoft, Oracle, SAP and Symantec, to reduce ongoing costs for software Combining BMC with FlexNet Manager Suite provides a complete IT Service Catalog, CMDB, Software Asset Management and Software License Optimization platform

Enhancing ITSM Operational Activities with Software License Optimization

Questions Kirk Clausen Solutions Engineer, Flexera Software 847-466-4276 kclausen@flexerasoftware.com Mike Jurczak Account Manager, Flexera Software 847-466-4256 mjurczak@flexerasoftware.com