Copyright © Bloomsbury Publishing Inc. 2013 All rights reserved Copyright © Bloomsbury Publishing Inc. 2013 All rights reserved. No part of this presentation covered by the copyright hereon may be reproduced or used in any form or by any means–graphic, electronic, or mechanical, including photocopying, recording, taping, or information storage and retrieval systems–without written permission of the publisher. ISBN: 978-1-60901-508-4

CHAPTER SIX The Catwalk

FASHION MODELS Individuals engaged to wear the apparel and accessories for fashion shows, advertisements, or magazine covers or editorials Everett, Swanson Ch 6 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013

FASHION MODELS The fashion press watches international shows each year to see who will be the “new face” of the season Everett, Swanson Ch 6 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013

FASHION MODELS The backstage pace at a fashion show is chaotic Everett, Swanson Ch 6 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013

MODEL CLASSIFICATIONS Commercial models work in the mass-market or for-profit side of the business Editorial models are younger and extremely thin, with a more edgy look Everett, Swanson Ch 6 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013

MODEL CLASSIFICATIONS Carmen Dell’Orefice started her modeling career at the age of 15 and continues modeling in her 80s Everett, Swanson Ch 6 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013

MODEL CLASSIFICATIONS Model China Machado spent three years as a house model for Givenchy before becoming the highest-paid freelance model in Europe during the middle of the twentieth century Everett, Swanson Ch 6 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013

MODEL CLASSIFICATIONS Petite Plus size Everett, Swanson Ch 6 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013

MODEL CLASSIFICATIONS Young Hudson Kroenig started his career as child model walking the Chanel runway. Everett, Swanson Ch 6 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013

MODEL CLASSIFICATIONS Male models fit into the editorial and commercial categories, just as their female counterparts Everett, Swanson Ch 6 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013

CAREER OPPORTUNITIES FOR MODELS Runway models Models for photo shoots Advertising models Television commercial acting Fit and showroom models Everett, Swanson Ch 6 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013

CAREER OPPORTUNITIES FOR MODELS Commercial models find consistent and well-paid work in catalogues Everett, Swanson Ch 6 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013

MODELING AGENCIES Mother agency Bookers Open call Go-see Casting call Portfolio Tear sheets Stats Callback Booking Everett, Swanson Ch 6 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013

MODELING AGENCIES Information about the model, including photographs, and the agency contact information are printed on comp cards Everett, Swanson Ch 6 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013

THE DOWNSIDE OF MODELING Modeling scams Modeling is a bad job Forging a better world for models Everett, Swanson Ch 6 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013

Modeling Scams Be suspicious if the agency: Asks for a fee to represent you Says you can work full- or part-time Says “real people” should apply Charges you money to take their classes, before you are eligible for modeling work Sends you to an unprofessional photo shoot Requires a particular photographer Everett, Swanson Ch 6 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013

Modeling Is a Bad Job Work in fashion modeling is typically on a per-project, basis, similar to day laborers Common start-up costs require reimbursement to the agency Everett, Swanson Ch 6 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013

Forging a Better World for Models The Council of Fashion Designers of America (CFDA) created a health initiative to address extremely young and exceedingly thin models walking fashion shows Everett, Swanson Ch 6 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013

PROFESSIONAL VERSUS AMATEUR MODELS The decision to use professional versus amateur models frequently depends upon the show budget Everett, Swanson Ch 6 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013

PROFESSIONAL VERSUS AMATEUR MODELS Amateurs may be scouted and trained to model for a fashion student-produced show Everett, Swanson Ch 6 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013

PROFESSIONAL VERSUS AMATEUR MODELS A model release form allows show producers to use the models’ images for publicity purposes Everett, Swanson Ch 6 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013

NUMBER AND ROTATION OF MODELS The individual model lineup sheet helps to clarify each model’s order of appearance, outfit, shoes, hosiery, accessories, and props Everett, Swanson Ch 6 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013

NUMBER AND ROTATION OF MODELS Several models can appear on the runway at the same time Everett, Swanson Ch 6 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013

MODEL RESPONSIBILITIES Everett, Swanson Ch 6 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013

BEAUTY ON THE RUNWAY After the show theme is established, the hair and makeup personnel start working on enhancing the image to be portrayed by the models Everett, Swanson Ch 6 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013

Show Image Rooney Mara was the muse for Calvin Klein designer Francisco Costa’s fall collection Models wore garments inspired by the film The Girl with the Dragon Tattoo Everett, Swanson Ch 6 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013

Show Image Makeup, hair, and nail polish enhance the designer’s overall creative image Everett, Swanson Ch 6 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013

Beauty Professionals A select group of beauty professionals is hired each season to create beauty images through makeup and hair at the fashion shows Everett, Swanson Ch 6 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013

Amateur Model Look Book If a local hair salon or makeup studio cannot be found to volunteer, the model coordinator is responsible for the look of the models Everett, Swanson Ch 6 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013

CHOREOGRAPHY Opening the show Entering the stage or runway Planning the runway walk with paces, pivots, and pauses Exiting the stage or runway Ending the show Everett, Swanson Ch 6 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013

CHOREOGRAPHY When working with two or more models, the model on the left is considered the lead model. Everett, Swanson Ch 6 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013

CHOREOGRAPHY A fashion show finale allows the audience to recognize the designer, models, and the clothing that has been presented Everett, Swanson Ch 6 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013