Why IBM Watson

AI Designed for Business The IBM Watson portfolio offers the largest selection of AI capabilities with a focus on the enterprise market Knowledge Studio Language Translator Machine Learning Tone Analyzer Watson Discovery Watson Assistant AI Designed for Business Watson API Natural Language Understanding Natural Language Classifier Voice of the Customer (VoC) solution allows end-users to understand their customer’s feedback patterns and trends beyond what’s gathered from traditional surveys. It surface deep insight to help Client end-users evaluate where their brand and products stand in the customer market in an effort to grow their business. With Watson, customer feedback is synthesized into sentiment towards products, services and brand to help identify opportunities to improve products, customer satisfaction, employee efficiency. Interaction occurs through a set of visualization graphics that synthesize insight from unstructured data sets (e.g. product reviews, forum posts, log transcripts). It is designed to surface domain-specific insight and enable users to explore high value topics and discover patterns and trends from large amounts of data. Personality Insights Speech-to-Text Text-to-Speech Visual Recognition © 2018 IBM Corporation 1

Watson IBM Watson Delivers the Best AI — Performance Deep learning thrives with large neural networks and large datasets. However, larger networks and larger datasets result in longer training times that impede research and development progress. —Facebook AI Research (FAIR) 1 Watson Delivers Superior Results with Less Data The learning curve for any machine or deep learning model is a critical measure of a framework’s value: The more data required to train models, the steeper the learning curve The steeper the curve, the more time needed to uncover valuable insights At Scale, Highest Confidence (0.997) and Performance With large training data sets, the key differentiators between AI frameworks are: Precision: How often are we right? Recall: How complete are our results? Confidence: How certain are we? Across all of these factors, Watson AI scores higher than the competition. Dig Deeper: R1, R2, R3, R4 Best Accuracy with 50% Less Data Watson, trained on 10 samples, achieves the same accuracy of other vendors on 20-25 samples. Citations 1: https://research.fb.com/wp-content/uploads/2017/06/imagenet1kin1h5.pdf 2: https://arxiv.org/abs/1803.06333 3: https://www.ibm.com/blogs/research/2017/08/distributed-deep-learning/ 4: https://www.ibm.com/blogs/research/2018/03/machine-learning-benchmark/ 5: https://www.slideshare.net/KonstantinSavenkov/nlu-intent-detection-benchmark-by-intento-august-2017

Watson The Analyst View of Watson AI Customers appreciated Watson Assistant’s readiness for integration into a broader enterprise architecture and IBM’s thorough understanding of enterprise requirements in general. — Forrester 2018 The Forrest New Wave Conversational Computing Platforms LEADER IBM’s offering is comprehensive and developer friendly. IBM Watson Assistant marries a technically robust conversational platform with developer-friendly tools and the breadth of the broader Watson portfolio. Coupled with strong developer tools, it enables creation of a wide range of solutions. — Forrester 2018 Watson Leads the Way Build the most advanced and natural virtual agent to support a truly distinctive customer experience across multiple channels.

Watson The Analyst View of Watson AI Watson Discovery and…Natural Language Understanding are cloud-based API services for embedding advanced text analytics into applications. — Forrester 2018 The Forrest Wave AI-Based Text Analytics Platforms LEADER IBM offers a broad portfolio of text analytics products for various buyers. IBM provides text analytics functionality via several products for multiple use cases. — Forrester 2018 Watson Leads the Way IBM leads the space with the largest market share and a distinctive set of capabilities.

Watson Privacy is a Competitive Differentiator for Watson AI Don’t allow others to monetize off of your company’s data and insights. IBM Watson consistently offers the most “opt out” opportunities in the market*, ensuring your insights remain your own. IBM Watson Microsoft Amazon Google NLP Sentiment Opt Out Mined No Use Vision Text to Speech Video Chatbot Translation Healthcare Training (Anonymized) No Use or Opt In Mined (Anonymized) Clinical Trials Genomics HIPAA HIPAA, FedRamp Oncology Drug Discovery Open AI Frameworks * Analysis on base plans & publicly-available contract terms and/or FAQs. Custom, enterprise-specific agreements may exist (July 24, 2018).

Watson Proven Customer Success Provides the foundation for a new omni-channel engagement experience that allows clients to meet their customers in their channel of choice, while avoiding call center traffic. Allows clients to understand their customer’s sentiment and trends beyond what’s gathered from traditional surveys. Helps customer-facing stakeholders when they need information to help solve a problem, answer a question or cross-sell a customer. Extend the capabilities of your applications and services by leveraging intelligent Watson APIs & applications. Intelligently discover, catalog, and enable timely access to data. Empower self-service & collaborative insights. An integrated suite of Data Science & AI tools to manage the end-to-end lifecycle of creating, deploying, managing and governing machine & deep learning models in production. Watson Business Solution Customer Care Watson Business Solution Voice of the Customer Watson Business Solution Expert Assist Watson Data & AI APIs Watson Data & AI Self-Service Integrated Data & Analytics Watson Data & AI Data Science & Machine Learning

Watson Strategic Partnerships Get additional synergies through Watson embedded and complimentary functionality. Offerings live today: LivePerson – Customer Care BMC – ITSM Salesforce.com – CRM Box – Speech & Visual search skills H&R Block – Expert Tax Assistant KPMG – Contract Abstraction & Tax Credit Research solutions Strategic Partners © 2018 IBM Corporation