No such thing as a new idea. Programs No such thing as a new idea. Gunsmoke on Radio Gunsmoke on TV

Golden Age of Radio1930’s –40’s Radio Talent came from – Vaudeville, Stage and Movie Orson Welles War of the Worlds 1936 showed the power of Radio.

Television Programs Talent came from Popular Radio Shows Broadway Stage Movies

Golden Age of Television 1950’s Live TV – centered in New York Great quality On a Stage (like a play) One time only productions Black list- Sponsors needed control over talent (Fear of Communism) No quality way to record (Videotape 1956)

Victims of Hollywood's Blacklist Trumbo trailer https://www.youtube.com/watch?v=mmeTKECkM2U Trumbo trailer https://www.youtube.com/watch?v=n0dZ_2ICpJE 1953 Oscar best screenplay Roman Holiday under the namesJohn Dighton and Ian McLellan Hunter 1956 drama The Brave One won an Oscar for Best Story it was written under the pseudonym of Robert Rich. When Robert Rich's name was called on Oscar night, nobody came to the stage. The head of the screenwriters guild accepted the award. https://www.youtube.com/watch?v=c2KdnI1N8AU IMDB Dalton Trumbo http://www.imdb.com/name/nm0874308/?ref_=nv_sr_1 Playhouse 90 - Requiem for a Heavyweight https://www.youtube.com/watch?v=9B0h2Anklbo

Industry Goes Hollywood Shows are filmed. (Can be controlled & rerun) Variety of locations Westerns Action – Chase scenes Revive old Radio shows w/pictures Gunsmoke – Dragnet.

Network Television limited to NBC, CBS, ABC through 60’s Cable expands in the late 70’s By 1985- cable was serving nearly 42 million homes or nearly 50 percent. 2007- US Television Households with Cable 58.0% http://www.ncta.com/Statistic/Statistic/Statistics.aspx 2014 cable over 50% of the market satellite 29.2 percent of the pay market in February 2007

July 2012 http://www.freeby50.com/2012/07/what-percent-of-homes-have-cable.html

TRENDS 1.Cutting the cord- People who get some content by over the air or on-line. (Netflix, Hulu, HBOGo… It's not a permanent situation, either. There are constantly people going in and out of the category). http://www.fierceenterprisecommunications.com/story/death-cable-cord-cutting-greatly-exaggerated/2014-04-21

2.Millennials are more likely to be cord-cutters Households with an adult under the age of 35 are almost twice as likely to be cord-cutters.

3.Decline in subscription Premium Channels and Rise in Video on Demand. Total U.S. households that subscribe to HBO, Showtime, Starz and other premium TV channels declined by 6 percentage points from 38% in March 2012 to 32% in August 2013,. Over the same period, households subscribing to Netflix and other subscription video-on-demand services including Hulu Plus and Amazon Prime Instant Video rose 4 percentage points, from 23% to 27%. -research firm NPD Group

Demand- publics wants/needs (advertising) 4 things needed for a successful Technology Standardized/stable Affordable Available Demand- publics wants/needs (advertising)