BoomSocial BMW UK Twitter Report 01.09.2015 - 30.09.2015

2 TWEET FOLLOWING FOLLOWERS 23 BQS bmw.co.uk|http://www.bmw.co.uk 01.09.2015 - 30.09.2015 TWEET FOLLOWING FOLLOWERS 23 BQS bmw.co.uk|http://www.bmw.co.uk The statistics from this analysis were taken from the publicly-open data shared by Twitter. All rights of this analysis belongs to TTBOOM Digital Interactive Media AS. This analysis cannot be copied, published or distributed completely or partially without permission. 2

Followers 01.09.2015 - 30.09.2015 46.986 2.147 72 Total Followers is the last followers count in the end of the period. Total Follower Growth is the change of followers during the period. 3

4 Follower Change and Following 210 (03.09.2015) 552 01.09.2015 - 30.09.2015 210 (03.09.2015) 552 Accounts Follower is the last count of the accounts followed at the end of the period. 4

Boom Quality Score 01.09.2015 - 30.09.2015 In 01.09.2015 - 30.09.2015 period, the average BQS score of the page was 23,9. The page had an average BQS Growth Score of 8,8, BQS Content Score of 8,0 and BQS Engagement Score of 7,2. 8,8/10 8,0/10 7,2/10 Boom Quality Score (BQS), is a metric measuring the fan growth, content usage and post engagement of brands with a maximum score of 30. 5

Tweets 01.09.2015 - 30.09.2015 144 Photo (37 Tweets) Post types are determined by Twitter. Only original posts by the account are counted, retweets by the account are not included. 6

Engagement 01.09.2015 - 30.09.2015 641 978 Text Most Engaging Content Type is the content type that has the highest total of likes and retweets. 7

Top 10 Tweets 01.09.2015 - 30.09.2015 Like Retweet Total Engagement Knowledge truly is power. This is the new #BMW #7Series: http://t.co/SfQpud1B1k https://t.co/uNWymfSS29 » 79 58 137 Technology-driven, adrenaline-fuelled. The stunning #BMW #M4 on show in Frankfurt. #FrankfurtMotorShow http://t.co/OnU8AAsGqG » 73 49 122 Win the official vehicle of @EnglandRugby, the #BMW X5, for a year. Enter now: http://t.co/VndyBIdOjm #SweetChariot http://t.co/1V1pdbzFdV » 67 36 103 Celebrating 40 years of the #BMW #3Series: The evolution of the kidney grille. #TBT http://t.co/dcrBIc2koQ » 45 26 71 Win a #BMW X5 for a year & tickets to @EnglandRugby's RBS 6 Nations game at Twickenham 2016. http://t.co/VndyBIdOjm http://t.co/vhmY69FkLq » 40 26 66 The Tweets are listed by the total number of interactions (likes and retweets). 8

Top 10 Tweets 01.09.2015 - 30.09.2015 Like Retweet Total Engagement Fancy an incredible @Palmer_Sport track day? We’ve got 8 experiences to give away: http://t.co/TjbXT8P7Qd #BMW http://t.co/qF9DpmN4X3 » 30 24 54 Thrilled to announce that the #BMW #i8 won Car of the Year at the @t3dotcom #T3Awards. Thank you to all that voted! http://t.co/FuAYSWC1qR » 33 19 52 Drive six cars, including the #BMW #M4, in one day at @Palmer_Sport. Enter to win now: http://t.co/TjbXT8xwYF http://t.co/9W2oBN26yl » 28 22 50 Look at her go! @GoodwoodRevival #BMWRevival http://t.co/f97qATujTA » 31 10 41 We’re @GoodwoodRevival all weekend. Come say hello and get a picture with some incredible #classiccars. #BMWRevival http://t.co/9vKlNpjZy3 » 21 18 39 The Tweets are listed by the total number of interactions (likes and retweets). 9

10 Tweet Time Analysis 24 Tweets 21 Tweets 19 Tweets 01.09.2015 - 30.09.2015 0:00 1:00 2:00 3:00 4:00 5:00 6:00 7:00 8:00 9:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 Sunday Monday Tuesday Wednesday Thursday Friday Saturday Tweets by Weekdays Tweets by Hours Most Active Hours 24 Tweets 21 Tweets 19 Tweets The day and time of the posts were calculated from the time of each post from the pages in the sector. Most active day and hour was used as a maximum point, and divided to 7. Each day and hour is then assigned by the post count, and colored accoringly. All days and times are at UTC+0. 10

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