Introduction to event management Learning Unit 1

Examples of events ……..

What are we going to look at in events..

Industry terms MICE Business tourism: provision of facilities and services to delegates and attendees Association meetings: usually non-profit… common cause: hold meetings Convention bureaus: Assist event planners with co- ordination DMO : help develop and market destinations

International industry associations

Size of the industry SA hosts many events…… Ranked 37th globally Capital city of SA events? SA secured over 200 international conferences in period 2013-2017

Industry associations 1987 - umbrella body of conference and meetings industry of SA Focus on maintaining and improving efficiency and professionalism. Who belongs to SAACI – PCO’s

1980 non profit organisation. Represents: Venue’s, organisers, exhibition designers…… Adds credibility, status and integrity to members. Have to qualify to belong to EXSA

Other abbreviations CMP – Certified Meeting Professional - qualification PCO – Professional conference organisers

Industry strengths Strong business tourism industry World class facilities Good track record of events SA in top 15 long-haul business event destinations in the world Nr 1 in Africa Has successfully hosted mega events…….. 2010

Events personnel Event manager, event organiser, PCO meeting planners…. What do they do: Need experience Need to be qualified Know that monetary value is important Should be able to take risk. Big difference between small events and large events……. Planning is crucial Money cant be lost.

Defining events - Self study P. 9 Business events: annual general meetings, conventions Special events: Paying customers; Rock Shows Festivals / Fairs / Cultural events: Cherry Festival Exhibitions / Trade Shows: Baby Expo, wedding expo Sports and spectator events: Rugby, Soccer…. Charity events / Fundraising SPCA, church bazaar Party planning

Nr 1: Don’t panic, and carry a clipboard Nr 2: No one else should have a script Nr 3: Successful events follow S I R principle S – Social I – Information R – Reward

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