RUSSIAN MEDIA MARKET OVERVIEW JANUARY – OCTOBER 2018
TOTAL MARKET JAN-SEP’2018 +12% +1% +22% -10% 0% MARKET GROWTH 130.5 bln RUB, 40% of market +1% 11.6 bln RUB, 4% of market MARKET GROWTH +22% 141 bln RUB, 43% of market -10% 12.9 bln RUB, 4% of market 0% 31.1 bln RUB, 10% of market Source: ACAR
TOTAL MARKET FY’2017
TOTAL MARKET FY’2017 TOTAL MARKET *ACAR changed methodology and corrected figures for 2016-2017 Source: ACAR
TOTAL MARKET FY’2017 +3% -8% +22% +10% +6% MARKET GROWTH 16.9 bln RUB, 4% of market -8% 20.5 bln RUB, 5% of market MARKET GROWTH +22% 166.3 bln RUB, 40% of market +10% 38.4 bln RUB, 9% of market +6% 3.5 bln RUB, 1% of market Source: ACAR
TOTAL MARKET FY’2017 SPLIT BY MEDIA Source: ACAR
TOP CATEGORIES JAN-OCT’2018
TOP CATEGORIES JAN-OCT’2018 ALL MEDIA Source: Mediascope (TV, Press, Radio, OOH). TV 2017 budgets were adjusted
TOP CATEGORIES JAN-OCT’2018 TV Source: Mediascope (TV). TV 2017 budgets were adjusted
TOP CATEGORIES JAN-OCT’2018 RADIO Source: Mediascope (Radio Nat+Loc)
TOP CATEGORIES JAN-OCT’2018 PRESS Source: Mediascope (Press)
TOP CATEGORIES JAN-OCT’2018 OOH Source: Mediascope (OOH)
TOP ADVERTISERS JAN-OCT’2018
TOP ADVERTISERS JAN-OCT’2018 ALL MEDIA Source: Mediascope, AdFact Monitoring (TV, Press, Radio, OOH). TV 2017 budgets were adjusted
TOP ADVERTISERS JAN-OCT’2018 TV Source: Mediascope (TV). TV 2017 budgets were adjusted
TOP ADVERTISERS JAN-OCT’2018 RADIO Source: Mediascope (Radio Nat+Loc)
TOP ADVERTISERS JAN-OCT’2018 PRESS Source: Mediascope (Press)
TOP ADVERTISERS JAN-OCT’2018 OOH Source: Mediascope (OOH)
TV RATINGS TOP JAN-OCT’2018 TOP CATEGORIES Source: Mediascope, TV Index
TV RATINGS TOP JAN-OCT’2018 TOP ADVERTISERS Source: Mediascope, TV Index
OLV TOP JAN-OCT’2018 TOP CATEGORIES Source: Mediascope, AdFact Monitoring
OLV TOP JAN-OCT’2018 TOP ADVERTISERS Source: Mediascope, AdFact Monitoring
BANNERS TOP MAY-OCT’2018 TOP CATEGORIES Source: Mediascope, AdFact Monitoring
BANNERS TOP MAY-OCT’2018 TOP ADVERTISERS Source: Mediascope, AdFact Monitoring