CORPORATE PHILANTHROPY LEVERAGING THE CORPORATE GIFT to make an impact Carolyn Johnson Vice President of Communications & Development Goodwill Industries of Southwest Florida carolynjohnson@goodwillswfl.org (239) 822-0916

Familiar fundraising Toolbox

fundraising Toolbox Corporations

WHY DO Corporations GIVE

the idea that businesses should balance profit-making activities with activities that benefit society.

Built to Serve

The Tax Cuts and Jobs Act reduces corporate tax rate from 38% to 21% sparking a boom in business that ultimately lifts their own profits AND PAYCHECKS to employees WHO BOTH CARE & GIVE.

In Theory … Corporations will hire more “Non-Itemizers” whose increased disposable income can be shared with nonprofits. Corporations will hire more “Itemizers” who will use their increased tax deduction (50% to 60%) to fund important causes. Corporations will have more “Marketing Dollars” to invest in charity. (100% write-off) Corporations will have more “Charitable Dollars” to invest in charity. (50% write-off)

It’s already happening Boeing declared that they would spend $300 million on “employee-related and charitable investments” because of the tax plan. Wells Fargo announced that they would increase donations to nonprofits and community organizations in excess of $400 million in 2018.

Get Ready: Do your HOMEWORK Your Corporate Partners are Closer than you Think -Businesses are looking for relevant partners with common ground who understand their proposition and can demonstrate value in a relationship. Must demonstrate impact. “What value do you bring to the table– is it brand alignment and recognition? Is it CSR [corporate social responsibility]? Is it an opportunity to engage and develop their staff? 

Break it down $ for $: tug at their heartstrings Your $500 gift means Goodwill Industries of Southwest Florida can provide two future entrepreneurs a six-week, or 12 module small business training course to assist them in their pursuit of opening their own business. Your $1, 200 gift means Goodwill Industries of Southwest Florida can provide a two- week paid internship in our stores or a quarter of class activities in our Pathways to Opportunity Program

They Are Business People: Talk business We (the non-profit) spent $150,000 with you last year for X services. Thank you… if you could just give us back 10% of that each quarter….

You’ve sealed the deal now show the love Thank you letters Phone calls Special Recognition SHOW THE IMPACT!

Economic and Fiscal Impact Florida Goodwills Economic and Fiscal Impact 2016

Community Placements

What is “impact analysis”? (1) ECONOMIC IMPACT = jobs, wages and economic “output” (2) FISCAL IMPACT = governmental revenues generated

Florida Goodwills The nine Florida Goodwills, that participated, placed over 30,519 people into jobs in 2016 (excluding placements within local Goodwills). For perspective, the state of Florida added 275,700 net new jobs in 2016 over 2015. Note: Estimated retention of Goodwill placements was at least 5 months. Goodwill Industries of South Florida does not provide soft-touch service.  Many of their community placements are accounted for in the operations impact tables, as they are placed internally at local retail stores. 17

Community Placement Inputs of 9 Florida Goodwills Organization Direct Jobs (Placements) Weighted Avg. Hourly Wage Weighted Avg. Hours per week Weighted Avg. Mos. Employed Goodwill Industries of North Florida 14,613 $10.33 30 4 Goodwill Industries of South Florida 85 $10.18 29 7 Goodwill Industries of Southwest Florida 1,259 $9.56 9 Goodwill Industries of Central Florida 8,547 $10.15 35 6 Goodwill Industries-Manasota 621 $11.56 3 Goodwill Industries-Suncoast 4,503 $10.80 37 Goodwill Industries-Big Bend 482 $9.47 Gulfstream Goodwill Industries 383 $10.07 Goodwill Easter Seals of Gulf Coast 26 $15.29 21 12 Total 30,519 33 5 Not Changed NOTES   1 The total may not equal the sum of the impacts due to rounding. 2 All of the above figures are based on current tax rates. 3 Goodwill Industries of South Florida does not provide soft-touch service. Source: Elliott D. Pollack & Company; IMPLAN

YEAR IN REVIEW… Goodwill Industries of Southwest Florida, Inc. helped more than 30,000 Southwest Floridians become more independent in 2016. 89 cents of every dollar supports our Goodwill Mission. Goodwill has maintained programs, services, and partnerships in Southwest Florida for more than 50 years. More than 9,400 individuals received Goodwill assistance through four neighborhood outreach centers. 10,650 new clients turned to Goodwill Job-Link Centers for employment services, skills training, and family strengthening services.

CORPORATE PHILANTHROPY THANK YOU CORPORATE PHILANTHROPY LEVERAGING THE CORPORATE GIFT to make an impact Carolyn Johnson Vice President of Communications & Development Goodwill Industries of Southwest Florida carolynjohnson@goodwillswfl.org (239) 822-0916