How to create the digital identity of an E-enterprise What is an e-enterprise?

SEO management as a tool

SEO Search Engine Optimization SEO is that set of strategies and practices aimed at increasing the website visibility by improving its position in the search engines ranking, in the unpaid results, known as "organic" results.

SEO TOOL There are some tools that can automate and assist the competition daily operations and monitoring , as well as providing interesting analytical tools to assess the competitiveness of your site against your competitor.

SEO TOOL: groups Competitor monitoring Traffic analisys SERP monitoring

Competitor analisys tools - 1 Competitor analysis tools are basically large databases, which perform searches on Google and other search engines by simulating a user in a particular area. These tools collect data, both for organic and paid positioning, and use them to estimate the a website traffic. It offers several useful tools both at the project level and at the level of competition monitoring. Seozoom offers a powerful search engine for keywords, a tool for monitoring SERPs and an extremely effective tool for drafting content structures.

Competitor analisys tools - 2 It is a tool very similar to SEOZoom, and, in some way, is the ancestor of competitor analysis tools based on keyword databases and search volumes. It is available for virtually all markets in the world and is very useful for managing international projects. It provides a lot of information on the analysis of paid traffic. Moreover, having been born in 2008, it has a much deeper historical database.

Traffic analisys tools There are many tools that offer this type of data, like Shinystats, Quantcast and others, but the most common is definitely Google Analytics. Probably is the most complete user behavior analysis suite available for free. It can offer data for the small business blog up to the big e-commerce with thousands of users per day. It can provide from simple data, such as the number of sessions for a given period of time, to extremely punctual data such as associating a certain user id to a share on facebook or which products saw a specific user in a session.

Positioning monitoring tools - 1 A positioning monitoring tool allows to analyze over time the positioning trend for a group of keywords that we have defined. It does not provide further data, other than collect the position in which the site we are interested in monitoring is located. It is one of the most popular and widespread tools. It allows very precise and reliable measurements (free of the constant fluctuations of the positioning). It can detect placements on virtually all markets and on most search engines, and it also provides data on the effort of the keyword positioning and the estimated monthly volume of searches. It also allows to establish a measurement frequency (from weekly to monthly), and it is possible to organize small groups of keywords in graphs that are very easy to interpret.

Positioning monitoring tools - 2 Main tool of a SEO expert, allows you to relate directly with Google. GSC is a tool for communicating with Google, as it allows you to request a spider to rescan a site when we make changes, submit the sitemap, view important links to our site and much more. .

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