Table of contents Areas of Digital Marketing What is Digital Marketing Website pages 4 p’s 7 p’s Digital Marketing Strategy

What is Digital Marketing? Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.

Digital revolution Unlike traditional forms of mass media marketing, the Internet is entirely unique in its ability to both narrow the focus of your marketing efforts and broaden your horizons at the same time. With digital marketing, you are no longer limited by geography, time zones or any of the constraints of traditional marketing techniques. This enables you to connect with a much wider audience whilst keeping costs to a minimum by segmenting, targeting and positioning your value more effectively and precisely than ever before.

Irish Retail Online Landscape 95% of homes across the country have broadband access.  €8.5 million a day spent online with retailers abroad More than a third of Irish people are spending over 20 hours online per week Irish mobile phone usage highest in the western world, with a third of all web access here now coming from our handsets. http://www.digitaltimes.ie/irish-spend-e8-5-million-a-day-with-international-retail-sites/ http://www.breakingnews.ie/ireland/third-of-irish-people-spend-20-hours-online-says-survey-693564.html http://www.independent.ie/business/technology/irish-mobile-phone-usage-highest-in-the-western-world-global-stats-reveal-31480385.html

Understanding web pages

Understanding web pages H1-6, A, P, Img

EXAMPLE OF CODE

Digital v’s traditional Marketing The marketing mix is a crucial tool to help understand what the product or service can offer and it’s value to the consumer. The marketing mix is most commonly executed through the 4 P's of marketing: Price, Product, Promotion, and Place Which is often referred to as the traditional marketing mix

Traditionally the Marketing Mix is coordinated through:

4 p’s continued strategies are developed for products purchased in shops. The internet has changed the way we sell our products and services. That’s a fact. Consumers now use the internet to research and purchase products/services online, so firms need online strategies to attract and retain customers. The e-Marketing mix considers the elements of presenting the marketing mix online. Lets look at it in more detail.

Digital Marketing Strategy Your digital marketing strategy should support your business strategy It should identify which platforms to use for each product and service

Business Strategy What’s your Mission? What are your Objectives? What is the Value proposition you’re offering? Pitch

Summary What is digital marketing How do we relate it to the business strategy What are the 7 p’s Summary