Data harvesting through facebook

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Presentation transcript:

Data harvesting through facebook Cambridge Analytica Data harvesting through facebook

Founders Robert Mercer-American billionaire; conservative donor Steve Bannon—media personality; former white house adviser

What is Cambridge Analytica? A company founded in 2014 Collect data on American facebook users (50 million)—”data harvesting” Used data to target these Americans with political ads

Whistle blower Christopher Wylie

Facebook response Zuckerberg apologized No long allows this kind of data harvesting Thought CA was using data for “academic purposes”