Growing MHUSA in the Santa Barbara market I put a particular focus on a group of 5 trendy accts which tend to draw the same important contingent of 21-40 year old local Santa Barbara scenesters, and by doing promos and creating menus with similar/identical products featured, a trend has definitely emerged whereby people order similarly at each venue. And all are thriving with MH as a result.   The Marquee 66.73 9L cs (H2 2012) vs 54.52 (H2 2011) = +12.21cs = +22% Eos Lounge 83.52 9L cs (H2 2012) vs 75.33 (H2 2011) = +8.18cs = +11% The Savoy 51.49 9L cs (H2 2012) vs 19.41 (H2 2011) = +32.08cs = +165% Blush 87.83 9L cs (H2 2012) vs 43.97 (H2 2011) = +43.86cs = +100% Boathouse at Hendry’s Beach 36.23 9L cs (H2 2012) vs 12.66 (H2 2011) = +23.57cs = +186% Christopher Dixon 1