• Swiss - Freud colleague. • All people have a collective unconscious with archetypes Collective unconscious - A store of human concepts shared by all people across all cultures. Archetypes - ideas & images of the accumulated experience of all human beings.

• Followed Freud • people are driven by a need to overcome inferiority from childhood. • Inferiority complex - feelings of inadequacy & insecurity. • Can cause us to strive to be better.

• Childhood experience affects personality. • Children develop feelings of insecurity called basic anxiety, when parents treat them harshly or coldly. • Contrasting Freud, consistent love could change that childhood experience.

Social relationships are the most important factor in personality development

Developmental theory of personality 0-18 mos Stage1 Trust vs. Mistrust 2-3 yrs Stage 2 Autonomy vs. Shame & Doubt 3-5 yrs Stage 3 Initiative vs. Guilt 6-11 yrs Stage 4 Industry vs. Inferiority 12-18 yrs Stage 5 Identity vs. Confusion 19-40 yrs Stage 6 Intimacy vs. Isolation 40-65 yrs Stage 7 Generativity vs. Stagnation 65-death Stage 8 Integrity vs. Despair