Chapter 13 Survey Research Presented by Rebecca Caufman March 15, 2010

Review of Survey Research in Just 60 Minutes Brief Introduction (5 Minutes) Partner Activity Looking at Types of Survey Research and Their Advantages and Disadvantage (25 Minutes) A Little Quiz (10 Minutes) Discussion on Who We Should Survey (5 Minutes) Look at Survey Research Design (5 Minutes) Article Exploration (9 Minutes) Conclusion (1 Minute)

Who are the Authors? James F. Baumann Graduated for Notre Dame with a B.A. in Psychology Went into the Native American Teacher Corps and got his Masters degree in Curriculum and Instruction (Elementary Education) from University of Wisconsin Taught grades 3-4 for 4 years in Wisconsin Left teaching to work on his PhD in Curriculum & Instruction (Reading Education) and was a Research Assistant Assistant Professor of Education at North Texas Sate University Director of the Purdue Reading Clinic Editor of the Reading Teacher Department Head and professor at the University of Georgia Associate Director at the National Reading Research Center Board Of Director of the IRA 2nd grade teacher in Georgia for one year Literacy Endowed Chair at the University of Wyoming

Who are the Authors? James J. Bason Political Science Major at Appalachian State PhD at University of Georgia in Political Science Currently the Director of the Survey Research Center at University of Georgia and has been with the center for 15 years

Chapter 13’s Purpose “To describe how surveys can be used by literacy researchers to address a variety of questions about the characteristics of educational groups” p. 287

Chapter Overview Definition History of literacy-related survey research Types of Surveys How survey researchers: Identify populations Draw samples Make inferences Implementing a survey inquiry Quality standards 2 Exemplars

What is Survey Research? A study in which data are collected from part of a group, for the purpose of describing one or more characteristics of the whole group (Jaeger, 1997) p.288

History of Survey Research In Literacy Survey Research began in the late 19th century Modern era of sample surveys began early 20th century 1st survey research in literacy occurred in early 1900s 1950s survey research gained popularity 1961 The Reading Survey 1961 The Torchlighters 1963 The First R 1964 Barton and Wilder This type of research has flourished since 1970

Types of Surveys The most common way to characterize surveys is by the method of data collection (p. 290) Face-to-Face Surveys Telephone Surveys Mail Surveys Technology-Enhanced Surveys

Which Survey Method Should I Use? Based on: nature and size of population the content of the information to be collected the length of the survey the difficulty of the task In Groups: What are the advantages and disadvantages to your type of survey?

Face-To-Face Surveys or Structure Personal Interviews Definition: _____________________________ ________________________________________ Advantages Disadvantages

Telephone Surveys Definition: _____________________________ ________________________________________ Advantages Disadvantages

Mail Surveys Definition: _____________________________ ________________________________________ Advantages Disadvantages

Web Surveys Definition: _____________________________ _______________________________________ Advantages Disadvantages

Quiz Time! Using Your Research Article Determine: What were the researchers trying to study? Who did they survey? Why? How did they survey their participants? Why do you think they used this method? Advantages? Disadvantages?

Who Should We Survey? Population – ALL persons who fit a particular classification Use when looking for responses from a small number of specific people Give survey to everyone who fits Examples of populations we could survey: _____________________________________

Who Should We Survey? Sample - subset of the population Use when the population under study is large Use results to generalize about the population Examples of possible sampling frames: ________________________________________ A larger sample size is preferable to reduce sampling error

Survey Research Design Process Authors recommend six-step process: Formulate a research question and hypothesis Devise a measurement strategy Determine the sampling frame and data collection method Establish sampling methodology and sample size Collect and analyze data Report Findings

Quality Standards For Survey Research Question to ask: Could I replicate this study? Population should be clearly defined Methods and procedures should be clearly outlined How the sample was drawn Exact survey questions given Number of surveys completed Response rate information Sampling margin of error given

Places To Go For Help American Association of Public Opinion Research http://www.aapor.org Council of Academic Survey Research Organizations http://www.casro.org

Literacy Survey Research Exemplars What Type of Surveys Did They Use? McKenna et al. (1995) Children’s attitudes toward reading: A national survey 1)Face-to-Face 2)Telephone 3)Mail 4)Technology Enhanced Baumann, Hoffman, et al. (2000) The first R: yesterday and today: U.S. elementary reading instruction by prominent reading educators

Should Ivey & Broaddus Survey Be Added As An Exemplar of Literacy Survey Research? Determine using Jaeger’s Criteria p.300: Research Questions (1-3) Sampling and Response Rates (4-11) Instrumentation (12-18) Data Gathering Procedures (19-20) Analyses, conclusions, report (21-26) Could you replicate this study in your area? If so, how?

Conclusion of Survey Research What is survey research? How long has literacy been studied using this method? How is survey research characterized? What are some different ways you could gather survey data? Who should we survey? How can you determine if a research study is done well?