Civility, Safety & Interaction Online 2/19/2019 Civility, Safety & Interaction Online Canada, January 2019 © 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

Key Findings – Canada The nature of online risk types: The types of risks that stood out for Canada compared to the global averages included: 1) attempts to collect personal information, 2) fake anti-virus scams, and 3) receiving offensive or obscene content Online risks are lower: In Canada, online risks were below the global averages The pain from online risks was lower: Within Canada, moderate to severe pain was experienced by 50% of consumers, 5% below the global average More consequences and fewer positive actions: Canadians were in line with the global average for consequences and positive actions taken in response to online risks   Millennials and teens were hit hardest by risks: In Canada, millennials and teens were hit the hardest by online risks, but fewer suffered moderate to severe pain vs. their global peers (Canadian millennials: 53%, Canadian teens: 60% vs. Global millennials: 60%, Global teens: 58%) Teens asked for help. In Canada, teens matched the global average in asking for help from a trusted adult with an online issue, but reported a smaller percentage when asked about seeking help from a parent Microsoft Digital Civility Index (DCI) ranking: Canada ranks #8 for DCI of the 22 countries surveyed

Nature of online risk types in Canada 2/19/2019 Nature of online risk types in Canada The most common types of unwanted contact involved attempts to collect personal information and repeated contact, even though the respondent indicated the contact was unwelcome and he/she was not interested Canadians were most likely to encounter fake anti-virus scams, which was noticeably higher than the global average; fake news and internet hoaxes were also significant in Canada, but were lower than the global averages  Various forms of bullying were the most typical behavioral risks experienced by Canadians Receipt of unwanted sexual imagery or messages dominated this category in Canada, although it was lower than the global average Q2.01 Please choose which of the following TYPES of Unwanted Contact you have ever experienced. Q2.02 Please choose which of the following TYPES of Hoaxes, scams or, frauds you have ever experienced. Q2.03 Please choose which of the following TYPES of offensive behavior you have ever experienced. Q2.04. …Please choose which of the following TYPES of Sexual risks you have experienced ever. © 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

Online risks are lower in Canada 2/19/2019 Online risks are lower in Canada Worldwide, while 62% of online risks were sourced from strangers and people respondents knew online only, family and friends accounted for 28% of online risks, up 11 points YOY In Canada, 57% of online risks were sourced from strangers and people respondents knew online only, and family and friends accounted for 25% of online risks; all are lower than the global averages JR add *Added in Latest Wave Q2a. Which types of people have, in the past treated you in an unsafe or uncivil manner online? © 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

Severe pain from online risks was lower in Canada 2/19/2019 Severe pain from online risks was lower in Canada Worldwide, 55% of consumers reported experiencing moderate or severe pain due to online risks, with 16% saying they felt no pain at all Within Canada, moderate to severe pain was experienced by 49% of consumers, 6% below the global average;  Canadians reported lower levels of severe pain compared to the rest of the world, as well (22% vs. 28%) Q5.1: How much emotional, psychological or physical pain did you suffer because of… © 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

Canadians experienced more consequences and fewer positive actions 2/19/2019 Canadians experienced more consequences and fewer positive actions Worldwide, there was an increase in consequences and a decrease in positive actions taken as a result of an online risk; the top five consequences showed 3- or 4-point increases from the prior year; people also were less likely to take positive actions (-3 to -5 points) Canadians were in line with the global average for consequences and positive actions; they were more likely to lose trust in people online as a result of online risk exposure, and were less likely to treat others with dignity and respect This was the first year Canada was included in this Digital Civility research *Worldwide trend based on 20 countries common in latest research and prior year **Digital Civility Challenge item © 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

Millennials and teenagers were hit the hardest in Canada 2/19/2019 Millennials and teenagers were hit the hardest in Canada Online risks had some of the strongest impacts on millennials and teenagers in terms of risk exposure, consequences and the attendant psychological, physical and emotional pain Overall, exposure to risks as measured by DCI and average number of risks was lower than the global averages Fewer millennials in Canada suffered moderate to severe pain from online risks compared to their global peers (53% vs. 60%) Q2: Which of these has ever happened to you or to a friend/family member ONLINE? Q9: ….Please tell us if any of the following has ever happened to you or to a friend/family member as a consequence of being treated uncivilly? Q5.1: How much emotional, psychological or physical pain did you suffer because of… © 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

Teens asked for help with online risks Worldwide, there was a surge in teenagers asking for help with online risks from both parents (+32 points to 42%) and adults (+19 points to 28%) In Canada, teens matched the global average in asking for help from trusted adults, but a smaller percentage said they sought advice and counsel from a parent (38% vs. 42%) Q12: Have you ever taken any of the following actions after you were treated in an unsafe or uncivil manner online?

2/19/2019 DCI trend DCI Rank Country Region 2 years ago prior year latest research Global 65 68 66 2 United States N. America 56 61 51 8 Canada 60 1 United Kingdom W. Europe 45 50 3 France 58 52 4 Belgium 59 5 Germany 62 57 9 Italy 63 11 Ireland 64 16 Hungary CEE 73 72 19 Russia 74 75 6 Malaysia APAC 7 India 10 Singapore 15 Vietnam 71 12 Mexico Latam 76 69 13 Brazil 70 17 Colombia 77 18 Argentina 20 Chile 22 Peru 78 79 14 Turkey MEA 21 South Africa Worldwide, Microsoft’s Digital Civility Index (DCI) fell two points from the previous year, driven by a widespread decline in unwanted contact Canada debuts at #8 for DCI of the 22 countries surveyed, 6 places behind the U.S. *Worldwide trend based on 20 countries common in latest research and prior year Q2: Which of these has ever happened to you or to a friend/family member ONLINE? © 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.