Media concentration in the Netherlands Inge Brakman Commissioner of the Netherlands Media Authority 14th European Television and Film Forum, Barcelona, October 11th, 2002 The Netherlands Media Authority PO Box 1426 1200 BK Hilversum The Netherlands phone: +31 35 7737700 Website: www.cvdm.nl
Media Concentration Monitor Objective Supply information Provide insight Make statements
Media value chain Media consumer Source ‘Content Creation’ (journalist, producer) Source ‘Content Delivery’ (distribution) ‘Content Packaging’ (publisher,broadcaster) Media consumer
Information carriers Written media Broadcasting Electronic media
Concentration Ownership Editorial Horizontal, vertical and diagonal
Heterogeneity Diversity Plurality
Independence Autonomy Editorial statute Originality Own chief editor The use of external source
Accessibility Distribution Available Affordable
Number of newspaper publishers
Market shares of five biggest newspaper publishers
Plurality in newspaper market
Ownership concentration in television
Plurality in television
Television expenditures
Ownership concentration in radio in 2001
Plurality in radio
Market shares of infrastructures in 2001
Market shares of cable companies in 2001
Recommendations Continue monitoring Apply market share thresholds Monitor effects of ownership changes on diversity and independence Stimulate introduction of editorial statutes and rules for proper distinction between commercials and content Guarantee independence of political influences Stimulate diversity