Question 2 Supply Chain Map

Question 2. How is the supply chain structured Question 2. How is the supply chain structured. Map out (in words and diagrams) the stages that you can identify, the organisations involved in each stage and the functions they perform. How does the structure relate to your answer to Question 1? 

Question 2 Map out the stages of the supply chain diagrammatically using a Supply Chain Map. Describe what you have drawn. Explain how the structure relates to your answer to Question 1?  Explain how the structure supports the Strategic and Competitive Priorities. Consider : IKEA – why do they own Swedwood? SMART – why do they have SmartVille? Lego – why did they reduce the number of suppliers? 7-eleven – why do they deliver so regularly? How these things relate to the strategic and competitive priorities? and how do they add value for the customers?

Example: Supply Chain for Sainsubury’s - Bananas: Tier 3 suppliers Tier 2 suppliers Tier 1 suppliers Internal operations Tier 1 customers Cardboard Supplier Packaging Manufacturer Plastic Supplier Dole Bananas Customers In store Bag suppliers Banana Plantation Tool suppliers Sainsbury's Warehouse Sainsbury's Stores Transport Company Fuel Supplier Customers On-Line Think about who supplies who – who pays who for the goods or service – follow the money! Tinned Foods Based on Hill & Hill (2011), pg 368

In groups: Share your supply chains Use a flip chart to re-draw the Supply Chain Map to combining all individual Supply Chain Maps Make a list of the strategic and competitive priorities you identified in your answer to question 1. Discuss how the Supply Chain Map supports these Strategic and Competitive Priorities. Share your work with the rest of the teams.

Any Questions. How is the supply chain structured Any Questions? How is the supply chain structured. Map out (in words and diagrams) the stages that you can identify, the organisations involved in each stage and the functions they perform. How does the structure relate to your answer to Question 1? 

Next week          Revision seminar timetable is available on NOW – content/revision Questions can be asked via NOW Discussion Board   Drop In seminars for the next 2 weeks