Donation funnel optimisation Alex Betti and Steph Laurance, MS Society

Slides:

Advertisements

Similar presentations

Quality & Impact in DE defined: a selection

Advertisements

Systems Theory Research Network What are we talking about What do we want to achieve How do we go about it.

Optimize tomorrow today. TM Cost and Affordability approach at Development Planning stage 1.

AIM CPM/LOM Tom Bonnano N74 21 August 2014.

Copyright © 2014 Netbiscuits Product Screenshots Netbiscuits April 2014.

First Evaluation of Good Governance for Medicines Programme Brief Summary of Findings.

Building Blocks Understanding and quantifying how your website is performing is a complex task. There are so many tools and activities available to marketers.

Location Based Services Marketing June Agenda Defining Location Based Services History Tour Future Thinking Examples Integrating with the Customer.

Engaging networks can help you to grow your online community Outreach top 10.

Sept. 18, 2008SLUO 2008 Annual Meeting ATLAS Detector Upgrade Opportunities M. G. D. Gilchriese Lawrence Berkeley National Laboratory.

Comprehension Check 1.You are given a 12V power supply with a light bulb with a resistance of 6.5Ω; what current flows in this circuit? 2.Using an ammeter,

Complete and Integrated Lifecycle Management. Challenges 1.

Framework: ISA-95 WG We are here User cases Studies

Stages of Commitment to Change: Leading Institutional Engagement Lorilee R. Sandmann, University of Georgia Jeri Childers, Virginia Tech National Outreach.

Key Messages Day 1 Objectives Themes Identifying main trends and challenges Session discussions and outcomes Bridging the gap.

Summary from the Economics Track With thanks to all track participants, presenters, rapporteurs, moderators and organizers.

© IDM Academy 2008 Web Analytics for DM Matthew Tod CEO Logan Tod & Co.

On the Go And In the Know: CRM For Mobile Customers And Agents Richard T. Brock Chairman and CEO Firstwave Technologies, Inc.

Analysis of MDS Data Deborah J. Ossip-Klein, Ph.D. University of Rochester Medical Center 2005 NAQC Annual Membership Meeting Chicago.

Session led by Sarah Plush

Web Site Redesign for ULAA (Union of Liberian Associations in the Americas) Isaac G. Nyenaweh Software Development, Database & Digital Media.

International roaming - update Oftel LBUP - January 2002.

Susan Elrod, Project Kaleidoscope at AAC&U FIPSE Project Director’s Meeting November 7, 2011 Washington, DC

Why use widgets?. What we’ll be covering? What are widgets? What types do we have The strategy around them Examples Into the software.

Web Application for Mobile access to students exam Information.

Bruce Edmonds, Centre for Policy Modelling Evolutionary Units and Adaptive Intelligence Bruce Edmonds Centre for Policy Modelling Manchester Metropolitan.

Using Engaging Networks with microsites. Clean Up Barclays What the campaign is about Targeting the CEO Using Tracked widgets on microsites Keeping it.

Novus Laurus LLC New Success. Website Outcomes Revenue Customer Intent Your Business Product Info Share /Social Cust Service BUY Drive Revenue by facilitating.

Oct 2005 page 1 The CIO of the Future – Changing the Dialogue Rolf Kubli, EDS EMEA Architects Office, CTO EDS Switzerland EGEE04 Industry Forum.

1 Children and Young People’s Plan 2016 and beyond.

Paul Hassall Pets At Home Mobile Commerce Deployment.

Copyright The Asian Banker All rights reserved Channel Mgmt/Distribution Copyright The Asian Banker All rights reserved 1/8 Asian Banker.

SITECORE CAMPAIGN MANAGER 2.0.

Gabor Fari April 26, 2007.

THE NATIONAL CLIMATE CHANGE RESPONSE POLICY NATIONAL CLIMATE CHANGE RESPONSE POLICY CLIMATE CHANGE ADAPTATION The relevance of Adapting to Climate Change:

WEB ANALYTICS TIPSHEET key learnings from 100+ program implementations.

Michigan State Meeting July 17, 2014 Moving Forward Together 2014 U.S. Strategic Focus and Goals.

Welcome LEARN: teamwork and communication in Quality Improvement

WHY A NEW WEBSITE? 5 reasons. Integrating Refugee Action’s new website with Engaging Networks Catherine Joyce & Glyn Thomas.

Workforce Repository & Planning Tool

Title of presentation Copyright IDS and MeTA 2010

This is how we envisioned #HealthyMarching

Terry Stanley, DNP, RN, NE-BC

ADT (Analytics Driven Testing)

The Engaging Networks service Corin Pearce

School to School Support Partnership

Digital Analytics Best Practices for Financial Services Environments

GROWTH VALLEYS A GROWTH HACKING AGENCY

Matthew Rullo, Human Rights Watch Joe Mclaughlin, Beaconfire RED

TCS iON Digital Learning

Customer Management System Helps You Sell Smarter, Better & Faster.

Customer Management System Helps You Sell Smarter, Better & Faster.

Mobile App ux/ ui design In High Quality.

5 Strategies for Data-driven Learning in Moodle

TCS iON Digital Learning

Process Approach An introduction.

TOWARDS GPS 2018 September 2016.

Southwark Voluntary and Community Sector Strategy

Linking Fundraising to Advocacy: PayPal one-off donations

Process Approach An introduction.

Disaster Management, Communities and Climate Change: the Role of ICTs

Functions and Relations

The Value of First impressions

Network meeting 30th November Assessment, tracking and

BMW X3 PRE-REGISTRATION

Report from the trenches of an HTML5 game provider

Page-Builder: Fundraising

Capacity Access Review

The New Direction for Learning and Development

Microsoft Power Platform

Presentation transcript:

Donation funnel optimisation Alex Betti and Steph Laurance, MS Society

The problem – hypothesis Testing a solution Results and outcome Future

The problem Low conversion rate High drop off rate Complex UX Inability to track Hard to maintain

TEMPLATE #2 Different journeys Multiple systems Lack of back-end integration

TEMPLATE #1 Analyse users’ behaviour (intent and context) Identify barriers Benchmark

TEMPLATE #1

TEMPLATE #1

The solution Priority matrix User testing Requirements Engaging Networks – Page builder

Priority Matrix High High X Impact X Mobile optimised Low Low Effort

TEMPLATE #2

TEMPLATE #2

TEMPLATE #2

TEMPLATE #1

TEMPLATE #1

TEMPLATE #1

Results so far Sept 2016 – Feb 2017 20% increase in number of donations 30% increase in revenue raised 60% increase in sessions 29% increase in conversion rate

Learning Responsive (mobile / tablet) Accessibility Stability and reliability Futureproofing Simplification of systems Phased approach Test-driven development Continual evolution: ‘test and learn’

Any questions?