PHILANTHROPY FORECAST 2020 Plus Giving USA results! Donor Search Flash Class Presented by Aly Sterling, Founder & President December 5th, 2018
Your success is our mission Your success is our mission. We work collaboratively to create proactive solutions that meet each organization’s unique needs. Fundraising Solutions We provide a deeper understanding of why donors give and strategies for helping your organization raise more money. Strategic Planning We lead your nonprofit through a thoughtful assessment to align goals with organizational values and create a bold plan of action. Board CatalystSM We help you assess, strengthen and energize your board members to meet the challenges of today… and tomorrow.
Giving USA Annual Report on Giving A LOOK BACK Giving USA Annual Report on Giving
www.GivingUSA.org
2017 contributions: $410.02 billion by source (in billions of dollars – all figures are rounded)
2017 contributions: $410.02 billion by type of recipient organization (in billions of dollars – all figures are rounded)
Total giving, 19772017 (in billions of dollars)
The number of 501(c)(3) organizations, 20072017
The Flipside… Only 56% of American households made a charitable donation (in 2000 that number was 66%) Giving declined across every age group and every income and education level The share of giving dropped most among 51-60 year-olds
The Flipside… 20 percent of households gave 83% of donations Those who donate are giving more – almost every cause has seen its supporters give more per household We need to rethink the pyramid – we’ve created an hourglass
Dave Strauss, Nature Conservancy “It’s clear that traditional fundraising tactics are faltering. Many groups recognize this, but they often don’t know how to change the course and don’t have the money to experiment. Facing enormous pressure to produce big-dollar results today, they put aside concerns about tomorrow. They are like the proverbial frog in the pot of water slowly heating up to a boil. They may not realize the danger until it is too late.” Dave Strauss, Nature Conservancy
- Jeff Martin, senior consultant EAB “It’s easy to feel overly optimistic about the big headlines we’ve seen. When you look at the pipeline, I’m not sure that same success will carry into the future, at least not without a profound change in direction and strategy.” - Jeff Martin, senior consultant EAB
Philanthropy Forecast for 2020 A LOOK AHEAD Philanthropy Forecast for 2020
Generational differences will become your competitive advantage
Charity is influencing commerce Point-of-sale fundraising is considered charitable giving by donors
It’s time to de-mystify Donor Advised Funds No more putting off a planned giving program Socially responsible investing continues to grow in popularity
Your giving footprint will no longer be limited to local or regional donors
Mobile and online giving is here to stay
If you can’t play well with others (aka: partner), you can’t scale competitively
Those nonprofits who invest in talent (with clear expectations), yield strong returns
Charitable engagement is essential to attracting and retaining employees (not to mention new donors)
Identify and invest in your “middle donor” or your Donor Next Door℠ … they are ready to give!
Sophisticated donors are seeking true social impact and systemic change Your donors are investing, not giving – make words matter
The donor experience you create and hardwire will be what matters most to acquisition, retention and upgrade
We must be in a “ready state” for this new normal Protest / Passion / Rage Giving We must be in a “ready state” for this new normal
Q&A? Thank You!