Product Positioning.

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Presentation transcript:

Product Positioning

Agenda Michael Jordan Who am I What do I do For who am I Michael Jordan's Positioning Statement Michael Jordan's Product Positioning Reasons for his positioning Conclusion

Michael Jordan

Who am I ? Basketball legend Icon for the sport Stands for always trying Always gives 100%

What do I do ? Retired Basketball player Leads kids to follow their dreams Leads kids to give 100% and never give up Leads kids to follow a drug free lifestyle

For who am I ? Hard-worker Dedicated Strong Ages 5-20 Gender – male Race all For basketball players

Michael Jordan's Positioning Statement To people who want to follow their dreams, Michael Jordan is an icon he never gives up and puts in hard work to accomplish his dreams and encourages his fans to do the same

Michael Jordan's Product Positioning Nike, Air Jordan's introduced in 1985-current day Shoes will make you better, jump higher “Be like Mike” Gatorade, 1991-present day Will improve your performance

Reasons for Michaels Positioning Good respectable companies Helps to get his image out there Products related to basketball Keeps his image in the sport industry

In conclusion Michael Jordan Who he I What did he do Who is he for Michael Jordan's Positioning Statement Michael Jordan's Product Positioning Reasons for his positioning