Online Presence Audit and Plan Prepared for [your client]

Strategy What objectives are you trying to meet? Who are your clients? What does the client journey look like? Why [client’s business]? When someone visits your homepage what do you want them to do? Describe marketing efforts beyond digital

Put website screen shot here Website journey Promise Target customer Authority Testimonials SEO content Blog content Social icons Put website screen shot here

Put mobile screen shot here Website notes Sample comments Website is not mobile friendly and appears to be dated A problem and solution are not clearly identified above the fold. It is unclear exactly what it is that your business does at first glance. Difficult to understand the path the user should take. A point of differentiation from your competition is not identified. Add available trust, proof, and authoritative elements to your site. About Us is all about the company, not customers Text is missing between the quotes on the homepage Refer a Friend page is blank Put mobile screen shot here

Put meta description screen shot here Basic on-page SEO Sample Comments Two <h1> tags exist on the homepage. Page title and meta description are optimized for the homepage but other site pages are not optimized. Consider updating these area so that they include terms like “staffing” and “recruiting.” Aim to include 300-400 words of copy on the homepage to assist with SEO efforts. More than half of the images on the homepage are missing alt attributes Put meta description screen shot here

Put Ahrefs or backlink supporting screen shot here Referring Domains The website currently has 27 referring domains Put Ahrefs or backlink supporting screen shot here

Keywords Include Sample keywords your client will want to target.    

Put relevant screen shot here Content Sample comments: Blog does not exist It is unclear what the form on the homepage accomplishes. Aside from this and the Contact Us form, there aren’t any lead capture opportunities. While there are CTAs on your homepage, the “why” is missing and process is unclear “Why Us” on the homepage does not look like a video. Make it clear by adding a play button as it is a very informative video! News section is dated Add more visuals across the site that address your audience and solutions Put relevant screen shot here

Put Rival IQ or relevant screen shot here Social media Facebook Two pages exist Facebook pages are inactive, yet there are links to it from website Mix in educational and curated content to increase engagement. Consider FB advertising to expand reach LinkedIn – Account is inactive Twitter - Account is inactive Put Rival IQ or relevant screen shot here

Put relevant review screen shot here Reputation and Reviews You currently have very few reviews online aside from your testimonials. Develop a review strategy to boost credibility across the web. Information on listings and directories across the web is inconsistent. Make updates across the board. Put relevant review screen shot here

Recommendations Sample Recommendations Conduct strategy engagement to define core message of difference Update website to add SEO, trust, and utility elements and make mobile-friendly Improve on-page optimization Develop ongoing editorial approach to add content around keyword themes – add CTA with content upgrades Focus on getting guest post/podcast interviews Test FB advertising