SHARE OF TOTAL ADSPEND BY MEDIUM (%) Percentages may not sum to 100 due to rounding Source: AA/Warc UK Expenditure Report Extracted from Adstats: Uk adspend forecast To click through to article, use Slide Show view

UK ADSPEND BY MEDIUM, 2016 £m, where total UK adspend is £21.1bn Source: AA/Warc UK Expenditure Report Extracted from Adstats: Uk adspend forecast To click through to article, use Slide Show view

MOBILE AS A % SHARE OF TOTAL INTERNET ADSPEND Total internet value in brackets Source: AA/Warc UK Expenditure Report Extracted from Adstats: Uk adspend forecast To click through to article, use Slide Show view

TV ADSPEND BY MEDIUM, 2017 (f) £m (Note: ‘Other’ includes interactive fees and pub TV) Source: AA/Warc UK Expenditure Report Extracted from Adstats: Uk adspend forecast To click through to article, use Slide Show view

UK ADSPEND BY PRODUCT CATEGORY, 2017 (f) % share, where total Nielsen adspend is £12.3bn Source: Nielsen; AA/Warc UK Expenditure Report Extracted from Adstats: Uk adspend forecast To click through to article, use Slide Show view

GROWTH IN UK ADSPEND BY MEDIUM, 2017 (f) Year-on-year % changes vs. 2016; * TV, radio and news/magazine brands, incl. digital Source: AA/Warc UK Expenditure Report Extracted from Adstats: Uk adspend forecast To click through to article, use Slide Show view

UK ADSPEND 2017 (f) £m, year-on year percentage point change vs. 2016 in brackets; 2017 adspend = £21.8bn Source: AA/Warc UK Expenditure Report Extracted from Adstats: Uk adspend forecast To click through to article, use Slide Show view