That Commercial is Classic

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Presentation transcript:

That Commercial is Classic Media and Marketing

Ask your classmates

What kind of strategies are used to get your attention? Humour Celebrities Emotional appeal Simple solutions Sex appeal Catch phrases Jingles What types of companies choose each type?

Jingles and Catchphrases

What famous slogans or catchphrases are there in Korea?

Infomercials

Find an advertisement

Discussion With your group discuss what are some of the positive and negative points about advertisements. Think of at least 3 positives and 3 negatives

Advertisement Project You got a new job on the marketing at Coca-cola They want you to design a new health drink and make a commercial for it. Select your target audience Use one of the strategies we have talked about or copy a Korean commercial to advertise your product in English Write a script Make a catch phrase and/or a jingle