Oracle Cloud Computing Strategy Güneş EROL

22 AGENDA Recent trends in IT Sector Avaliable Oracle Products at Technology Market What is Cloud Computing Oracles Strategy for Cloud Computing SaaS - Software as a Service PaaS - Platform as a Service IaaS - Infrastructure as a Service Cloud Benefits Success Story

3 Famous IT quotes I think there is a world market for maybe five computers. – Thomas Watson, chairman of IBM 640k ought to be enough for anybody. Bill Gates, Co–Founder and CEO of Microsoft There is no reason anyone would want a computer in their home. Ken Olson, President, Chairman and Founder of Digital Equipment Corporation,

4 Recent Trends I Google App Engine (April 2008) Microsoft Azure (Oct 2008) Facebook Platform (May 2007) Amazon EC2 (August 2006) Amazon S3 (March 2006) Salesforce AppExchange (March 2006)

5 Recent Trends II

66 Oracle Technology Market

77 Cost of Large Scale DC *

88 Cost of Large Scale DC What Is Cloud Computing

99 Simplify Cloud Terminology

10 Source: NIST Definition of Cloud Computing v15NIST Definition of Cloud Computing v15 What is Cloud Computing? Cloud refers to the way the Internet or other large networks are depicted on architecture diagrams. Essential Characteristics: On-demand self-service Broad network access Resource pooling Rapid elasticity Measured service * - According to the National Inst. Of Standards and Technology -- Cloud computing is a Delivery Model for on-demand access to a shared pool of configurable computing resources (networks, servers, storage, and software) that can be rapidly provisioned and deployed with minimal effort.

11 Cloud Computing Availability This cloud model promotes availability and is composed of: Source: NIST Definition of Cloud Computing v15NIST Definition of Cloud Computing v15 3 Service Models SaaS PaaS IaaS 3 Deployment Models Public Cloud Private Cloud Hybrid Cloud 5 Essential Characteristics On-demand self-service Resource pooling Rapid elasticity Measured service Broad network access

12 SaaS, PaaS and IaaS Part I Cloud Computing Service Models Software as a Service Platform as a Service Infrastructure as a Service Applications delivered as a service to end-users over the Internet App development & deployment platform delivered as a service Server, storage and network hardware and associated software delivered as a service

13 SaaS, PaaS and IaaS Part II Applications delivered as a service to end-users over the Internet Infrastructure as a Service Platform as a Service Software as a Service App development & deployment platform delivered as a service Server, storage and network hardware and associated software delivered as a service

14 SaaS, PaaS and IaaS Part III

15 SaaS, PaaS and IaaS Part IV PaaS IaaS SaaS Software as a Service: Pay by the user applications, typically available via the browser: Google Apps Salesforce.com Infrastructure as a Service: Compute resources (processors, memory, storage, bandwidth, etc.) are provided in an as-needed, pay as-you-go model Amazon Rackspace Platform as a Service: Hosted application environment for building and deploying cloud applications: Google Apps Engine Microsoft Azure

16 Deployment Models Private Cloud Hybrid Cloud Public Cloud Composition of two or more cloud (private, community, or public) models Cloud infrastructure is made available to the general public or a large industry group

17 Public Clouds and Private Clouds INTERNETINTERNET Public Clouds IaaS PaaS SaaS INTRANETINTRANET Private Cloud Users Public Clouds: Lower upfront costs Economies of scale Simpler to manage OpEx Private Cloud: Lower total costs Greater control over security, compliance & quality of service Easier integration CapEx & OpEx Both offer: High efficiency High availability Elastic capacity Used by multiple tenants on a shared basis Hosted and managed by cloud service provider Limited variety of offerings Exclusively used by a single organization Controlled and managed by in-house IT Large number of applications IaaS PaaS SaaS

18 Why Are Enterprises Interested in Cloud? Benefits of Cloud Computing Speed Cost Source: IDC eXchange, "IT Cloud Services User Survey, pt. 2: Top Benefits & Challenges," ( October 2, 2008

19 What Are the Challenges Enterprises Face? Challenges of Cloud Computing QoS Fit Security Source: IDC eXchange, "IT Cloud Services User Survey, pt. 2: Top Benefits & Challenges," ( October 2, 2008

20 Deliver a complete, open, integrated stack of hardware, infrastructure, database, middleware, and business applications Exploit processor, systems, storage, and networking trends to deliver breakthrough innovations by combining Oracle software with Sun hardware Integrate components of Oracles software stack to provide unique value to customers Oracle + Sun Strategy

21 Oracle Cloud Computing Strategy Public Clouds IaaS PaaS SaaS INTRANETINTRANET Private Cloud Users Our objectives: Ensure that cloud computing is fully enterprise grade Support both public and private cloud computing – give customers choice IaaS PaaS SaaS INTERNETINTERNET Offer Technology to build private clouds or run in public clouds IaaS PaaS IaaS PaaS Offer Applications deployed in private shared services environment or via public SaaS SaaS

22 Oracle Cloud Platform for PaaS Virtualization: Oracle VM Operating Systems: Oracle Enterprise Linux Servers Storage Application 1Application 2Application 3 Database Grid: Oracle Database, RAC, ASM, Partitioning, IMDB Cache, Active Data Guard, Database Security Application Grid: WebLogic Server, Coherence, Tuxedo, JRockit Shared Services Integration: SOA Suite Security: Identity Mgmt Process Mgmt: BPM Suite User Interaction: WebCenter Platform as a Service Infrastructure as a Service Cloud Management Application Quality Management Application Performance Management Configuration & Compliance Lifecycle Management Oracle Enterprise Manager

23 Provisioning Life Cycle Self-Service Interface Shared Components Set up self- service portal Set up shared components Dept App Assemble app using shared components Deploy through self- service Central IT Department App Owner Deploy using self service App Users 1. Cloud Set Up 2. App Set Up 3. App Use App Owner 4. App Admin Use app Oracle VM Oracle Enterprise Linux Oracle Database Oracle Fusion Middleware Oracle Enterprise Manager Manage app Adjust capacity Review chargeback Set up PaaS Set up shared components Set up self- service portal

24 Data Center Architecture 100s of Database Server Machines 100s of Application Server Machines 1 Oracle Exalogic Elastic Cloud 1 Oracle Exadata Database Machine

25 Oracle Exadata X2-8 Oracle Database Server Grid 2 8-Socket Intel Servers 128 Cores 2 Terabyte DRAM Exadata Storage Server Grid 14 Storage Servers 5TB flash storage 336 TB Disk Storage Unified Server/Storage Network 40 Gb/sec Infiniband Links 880 Gb/sec Aggregate Throughput 10 Gigabit Ethernet to Data Center Fastest for Data Warehouse & OLTP Best Data Warehouse & OLTP Cost/Performance 100% Fault Tolerant & Scalable On-Demand Software Breakthroughs Exadata Storage Grid Smart Flash Cache Hybrid Columnar Compression Secure Database Machine

26 Oracle Exalogic Elastic Cloud Oracle Weblogic Server Grid 30 Compute Servers; 360 Cores 2.8 TB DRAM 960 GB Solid-state Disk Infiniband Network 40 Gb/sec Inifiband Links 1.2 micro second latency 10 Gigabit Ethernet out Integrated Storage Appliance Software Images & Application Files Patch Centrally 40 TB SAS Disk Storage Caches Fastest Java Performance Best Java Cost/Performance 100% Fault Tolerant & Scalable On-Demand Software Breakthroughs Network Performance with Zero Buffer Copies Parallel Workload Scheduling Dynamic Workload Balancing and Transaction Affinity with Database Built in Application & Network Isolation for Consolidation

27 Cloud Benefits Reduce amounts of IT capital equipment spending: Pay only for what you actually use Lower implementation costs Costs are treated as operating expense Service Improvement: Shorten time to deliver projects More robust system availability Enhanced disaster recovery Better management of staff resources: Software maintenance and upgrades handled by providers Focus on highest value activities

28 Customer Use Case Single integrated set of components and processes to support application development and operations Key Product Capabilities Used Scripted WLS instance creation Automatic generation of application server configurations Enterprise Messaging (JMS) Provides a Self-tuning platform WebLogic Portal on roadmap Solution WebLogic Server Underlying Problems Handcrafted heterogeneous servers were expensive to build, maintain. Each application server type required unique admin. App server maintenance a key challenge. Audit and regulatory compliance at risk. Developers assisting production support issues Customer: Credit Suisse Reduce Cost: Standardized Application Platform on WebLogic Environment Custom JEE applications Benefits for Customer Demonstrated server consolidation ration of 1:7 across 200 applications. One-time development costs reduced by 30% Recurring development costs reduced by 35% Applications more secure, fault tolerant, consistent

29 Customer Use Case Consolidation of application infrastructure to create a shared services platform Key Product Capabilities Used Standardization of middleware stack. WebLogic Server versions limited to 9.2 and 10.3 Real Operations Automation -Standards based administrative /operational scripting languag -Recording of WebLogic Server console interactions as a runnable script -Automated patch staging / application Self-tuning platform -Self tuning application server Solution WebLogic Server Underlying Problems Applications deployed and maintained by individual business units Multiple versions of the middleware stack in use Existing development platform complex and costly to manage and maintain Low hardware utilization Customer: HP Reduce Cost: Consolidate on WebLogic Server Environment Custom JEE applications Benefits for Customer Centralized Infrastructure. Centralized Management Reduced cost of operations – admin resources reduced from 50 to 5. Approximately 200 apps including PeopleSoft HR on 1800 instances of WLS Much improved QOS

30 Running Oracle in Public Clouds Oracle Database, Fusion Middleware & Enterprise Manager supported on EC2 Amazon Machine Images (AMIs) Oracle Database Secure Backup to S3 Self-service Public PaaS based on Oracle VM, Oracle Enterprise Linux, Oracle Database RAC and Oracle WebLogic Server

31 © 2009 Oracle 31 Rackspace Self-Service Public PaaS WebLogic Server, Oracle Database, RAC, Oracle Enterprise Linux, Oracle VM