Knowledge sharing for implementation

cCBT implementation programme started in 2013.

What Has Been Achieved cCBT available across 14 out of 14 territorial areas, full national coverage 31,844 referrals received during implementation programme 50 members of staff have expertise in cCBT Suicide ideation of over 2,300 patients is monitored a month Patients wait no long than 5 working days 85% come from GPs across all areas of Scotland Referrals come from 23 different clinical sources Action 25 in the 10 year Mental Health Strategy

Predicted referrals 2018 = 16,596 (10,553 in 2017) Increasing Demand Predicted referrals 2018 = 16,596 (10,553 in 2017)

Key Elements of Implementation The right service model adopted by all of Scotland Implementation strategy focused on efficiency, collaboration and access to national expertise Selection of the right workforce Centralised, uniformed, data collation and evaluation High level support, commitment and effort in participating areas Early planning and a strategic approach

Strategy is key.

Plan Early for Up Scaling FUNDING STRATEGY SUSTAINABILITY PLANNING MARKETING STRATEGY Mid 2014 Early 2015 Mid 2015 Mid 2016 End 2016 2017 Services Running Milestones of Development Completed Organisational Structures in Place Referrals received and patients commencing treatment Continued Service Development Marketing of Service Monthly Targets Achieved Service Improvement Target Achieved Implementation t Ends Continued Marketing of Service Sustainability Planning

Use a Strategic Approach Co-ordinates activities and message Define and understanding of objectives Creates targets that define successful outcome Identify assets, resources and required man power Focuses approach Develops understanding about what can and cannot be achieved

Getting it accepted.

Telling Stakeholders About It Extensive marketing of service to key referrer groups 2/3 of implementation time on marketing activity Single most important activity in the development cCBT services Is also the most complex and subtle of tasks

Marketing creates expectations that need to be met What is Marketing? Structured, co-ordinated communication Used to shape opinion and address negative perceptions Through consistent messages, prevents confusion and creating clarity Strategies aims to create 7 points of varying contact Marketing creates expectations that need to be met

Know the Players Government Policy Makers Patient Groups National Meetings/Groups MSP NHS Education Scotland Key Referrer Groups Psychology – Heads of Service 3rd Sector Organisations Professional Bodies

Attitude is everything.

The Right Approach Build sustainable services, no pilots Maintain focus and drive Always learn and improve Trust the technology Be ambitious Make it undeniable

Thank You.