Hispanic Viewers’ Intense Emotional Connection To TV Content Goes Well Beyond The Airing Of A Program 45% have gone on Wikipedia to learn more about what.

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Presentation transcript:

Hispanic Viewers’ Intense Emotional Connection To TV Content Goes Well Beyond The Airing Of A Program 45% have gone on Wikipedia to learn more about what tonight’s episode is about 55% Seek out more TV shows with their favorite actor from a show 52% have used a phrase they heard in a TV episode during conversation Pre-Viewing Anticipation & Preparation 35% check Twitter for on-set tweets & teasers from the cast 43% have booked a table at a TV chef’s new restaurant Post-Viewing Insatiable Need For More 69% settle in and focus their attention on the show because it is their “me-time” 35% Research locations featured in a show for an upcoming trip During Immediate Need to Connect to Community 51% dissect everything that happened in the episode with family & friends 50% have cried over a character’s death on a show 38% inevitably look up spoilers for next week’s episode 38% can’t help but empathize with the character they feel personally connected to 39% have read reviews for opinions and reaction to a show’s ending 52% have looked up actors online “Haven’t I seem him in something?” 45% have felt angry over a plot twist at the end 33% Tweet About A Show “OMG! Did that just happen?!” 1 Source: VAB / Research Now “Program Engagement” Survey, April 2018; Hispanic = 188 Respondents, Total A18+ Respondents = 1,001.