Restaurant Social Media Marketing 101 Ola Ayeni Chief Idea Officer Mobile Dialog Slides: Slideshare.net/afridrums

Agenda 1. Why is Social Media Important? 2. How to use social media for your restaurant 3. Restaurant mobile marketing 4. Online review monitoring and reputation

Old & New Media Traditional MarketingNew Media Marketing Telemarketing SEO / SEM Trade shows Blogging Direct mail Social Media blasts RSS Print ads Free tools/trials TV/radio ads Viral videos Interruption Permission

The old communication model was a monologue.

The new communication model is a dialogue.

Which means....what you say Authentic Inclusive Transparent Exciting Consumer driven

Word of mouth is powered by 100 Million Videos on Youtube 200 Million Blogs 57% of people online have joined a Social Website 300 Million Cell phones in USA 55% have uploaded a photo Social network Micro Blogs Cell phones Blogs Photo sharing sites Video sharing sites Podcast Just to mention a few

Every Restaurant Campaign Should 300 Million active on Facebook, 120 Million log on daily 44.5 Million users On Twitter in June Billion text messages per month in the U.S Facebook Twitter SMS text Weekly s Blogs Printed Flyers

Increase traffic to your website Help with SEO Promote your restaurant Is permission centric Social Media Is The New Internet

Social Media Makes Consumers Easily Find You

Reason Only 14% of people trust advertising Nelson Trust In Advertising Report, October 07

Reason 78% of people trust the recommendations of other consumers Nelson Trust In Advertising Report, October 07

Agenda 1. Why is Social Media Important? 2. How to use social media for your restaurant 3. Restaurant mobile marketing 4. Online review monitoring and reputation

? I am 49. I don't understand this Social Media stuff

What is Social Media ? Wikepedia: Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words and pictures. Ola Ayeni: Is simply word of mouth on steroids

Flickr: mmmonica 1515 Where do I even begin Of Course You're Skeptical

Top Useful Websites For Restaurants

How Should We Begin... Establish an account on top social media website. Example: Facebook, Twitter and others. Establish and update brand identity across social media sites and your website. Bring key staff together to participate. Bartender,manager, sommelier, chef. Plan your message frequency. Determine the minimum frequency to message. Ask your employees to join & invite their friends

Top Uses Of Social Media Sites For Restaurants Drive traffic to your website Announce events and wait time Post recipes, photos and video Hold contest Promote daily specials and discounts Give tour of your kitchen Customer service and engagement tool Hire new employees

Drive Traffic From Social Media Websites To Your Own

Hold Contest

Hold Contest : Broad Street

Announce and Promote Events

Announce Wait Time and Next Stop

Post Recipes, Photos, Food Video

Post Video, Kitchen Tour, Pictures

Hire New Employees

Promote Daily Specials and Discounts

Promote Your Restaurant Events, Products, Recipes With A Blog

Promote your expertise, products, restaurant

Customer Service and Engagement Tool

Agenda 1. Why is Social Media Important? 2. How to use social media for your restaurant 3. Restaurant mobile marketing 4. Online review monitoring and reputation

Reaches over 263 Million users 95% of all active cell phones in the USA can be reached using text messaging Experience response rate up to 70% Over 80% of consumers respond sms within an hour 75 billion text messages sent in July 2008, 160 % annual increase Over 84% of consumers will not leave home without it. What is Restaurant Mobile Marketing?

Copyright FanMinder Inc. All Rights Reserved. Texting is #1 1 = The Short Code Marketing Opportunity, Dec 2008, citing a Q study, Nielsen Mobile $BN Average Number of Monthly Calls vs. Texts Among U.S. Subscribers 1

Copyright FanMinder Inc. All Rights Reserved. 35

Mobile and Social Media Marketing... The future

Local offers at participating locations Dunkin Donuts 99 cents Lattes in Boston Dunkin Donut 20% increase in sales, 90% of respondents purchased other products 50% will buy Coffees and Lattes at Dunkin

How do people opt-in and how do restaurants reap the rewards 06/24/08Confidential POP Posters Table Tents Websites Within Direct mail Radio Newspapers Direct one-on-one reminder to come back Sales increase Monitor and track new customers Coupons and promotions delivered to your list.

Agenda 1. Why is Social Media Important? 2. How to use social media for your restaurant 3. Restaurant mobile marketing 4. Online review monitoring and reputation

Recipe For Web Monitoring Photo: ulterior epicure

Who's Mobile Dialog ? Mobile Dialog is a marketing company that uses new media marketing tools to improve your marketing and drive new customers. We help franchise organizations, food distributors, QSR's and independent restaurants grow their revenue. Founded in November 2006 Naperville, IL

What We Do... We help businesses develop integrated inbound marketing solution that deliver results. Social media marketing – We build, manage and train businesses on using twitter, facebook, Youtube, mobile, text messages to gain new customers. Mobile and wireless marketing – to reach customers anywhere anytime with your info & drive them back to your location(s) Online review monitoring and brand reputation management – we manage yelp, urbanspoon and 12 other review sites Training, coaching and consulting Call or for free 30 minutes marketing – or

Free Trial : Need help with social media marketing, call Thank you !! Ola Ayeni Chief Idea Officer Mobile Dialog direct Download Slides: