MARK WORDEN MIHI DIGITAL

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Presentation transcript:

MARK WORDEN MIHI DIGITAL Been specialising in digital marketing for more than 12 years. Set up my own business four years ago. We work with a lot of tourism businesses and accommodation providers. Our clients won 18 awards at the Devon and Cornwall Tourism Awards. Our work covers everything from website design through to training and services that boost bookings.

WHAT I’M TALKING ABOUT TODAY How can you use photos to increase your bookings and enquiries? How do you actually do it? By understanding how decisions are made and the role you’re playing in helping them to get to the end goal. By increasing reach. By being engaging. By using the right channels – today I’ll cover Facebook and Instagram. Facebook is now a driver of traffic and bookings for some of the most successful businesses across the South West. WHAT I’M TALKING ABOUT TODAY

MAKING YOUR PHOTOS REACH FURTHER ON FACEBOOK Getting the balance of your content right and learning from what works. Each of your posts should include a photo. Ideally there should be more than one – get people sticking to your content! Professional vs taking them yourselves. Get your timing right. Don’t start sharing from from other social networks (or at least not on a frequent basis!) MAKING YOUR PHOTOS REACH FURTHER ON FACEBOOK

AVOID THE AUTOMATION THAT FACEBOOK GIVES YOU

ALWAYS MAKE SURE YOU’RE CHECKING IN

REMEMBER YOU CAN ALWAYS SCHEDULE IT!

GREAT WAYS TO CREATE A COLLAGE There are plenty of useful apps GREAT WAYS TO CREATE A COLLAGE Pic Collage Photo Editor Pic Stitch Collage Editor Encollage Pic Collage Maker

MAKING THINGS WORK FOR YOU ON INSTAGRAM It’s all about timing MAKING THINGS WORK FOR YOU ON INSTAGRAM

MAKING THINGS WORK FOR YOU ON INSTAGRAM It’s all about making things stick MAKING THINGS WORK FOR YOU ON INSTAGRAM

MAKING THINGS WORK FOR YOU ON INSTAGRAM It’s all hashtag madness MAKING THINGS WORK FOR YOU ON INSTAGRAM

MAKING THINGS WORK FOR YOU ON INSTAGRAM It’s all about where you are MAKING THINGS WORK FOR YOU ON INSTAGRAM

MAKING THINGS WORK FOR YOU ON INSTAGRAM Sometimes it’s ok to schedule! MAKING THINGS WORK FOR YOU ON INSTAGRAM

MAKING THINGS WORK FOR YOU ON INSTAGRAM But it’s never ok not to be social! MAKING THINGS WORK FOR YOU ON INSTAGRAM

THAT’S ALL FOLKS! any questions? www.mihidigital.co.uk