SiMobility Innovative technology that moves you. Unrestricted © Siemens AG 2016 siemens.com/mobility

Transportation is complex.

50 HOURS 57 PERCENT 6 OUT OF 10 Duration of time drivers waste annually searching for parking Amount of travelers looking for ways to optimize their journeys Number of customers desiring location-based information

Today’s operators, new service providers, and city authorities have to focus on strategic goals, while addressing travelers’ challenges.

Where do I need to get off the bus? Where can I buy a ticket? Which connections do I have at my destination? How will weather influence my commute? How much time do I have for my connection? Which ticket should I buy? On which App can I find my information? How much time do I have for my connection?

Are there innovative solutions for today’s smart city which simplify travel while maximizing the travel experience for…

TRAVELERS OPERATORS CITY AUTHORITIES

How can I travel quickly and comfortably, mixing and matching all available transportation? TRAVELER

And what about bike- and car-sharing? Is that included? TRAVELER

OPERATOR TRAVELER

How can I increase revenue and my share of the urban transport landscape? OPERATOR

And how can I use real-time data more effectively to cater to my travelers’ needs? OPERATOR

CITY AUTHORITY OPERATOR

How can I intelligently optimize the utilization of my transportation network? CITY AUTHORITY

And what else can I do to make my city more attractive? CITY AUTHORITY

The Answer: SiMobility uses innovative IT-solutions to leverage transportation for travelers, operators, and city authorities.

Here’s how it works …

A traveler asks himself …

How can I get to the airport quickly, now? TRAVELER

Destination: When: Airport Now TRAVELER

BENEFITS Simplified trip planning, from door-to-door Overview of all available transportation alternatives at-a-glance Destination: Airport TIME 15:00 15:05 15:15 15:20 15:25 15:30 START ARRIVAL TRAVELER

An operator asks himself …

How can I optimize my capacity and use real-time data to cater to my customers’ needs? OPERATOR

BENEFITS Match demand with supply Improved traveler experience SUPPLY & DEMAND OPERATOR

A city authority asks herself …

How can I be sure that I have just the right balance of car sharing, bike sharing, and public transportation? CITY AUTHORITY

BENEFITS Increased transparency More balanced transportation network MODAL SPLIT CITY AUTHORITY

The actual journey begins. We accompany our traveler, as he steps out the door …

How do I get to the bus stop – and can I grab a coffee on the way? TRAVELER

BENEFITS Location based guidance and navigation Ability to incorporate additional mid- trip stops as desired TRAVELER

How do I get my ticket? TRAVELER

BENEFITS Faster commutes Automatic, effortless ticketing Best price guarantee Your best price ticket has been purchased via SiMobility NOTIFICATION TRAVELER

I’m stuck! What can I do? TRAVELER

BENEFITS Alteration of trip route based on real-time information Heavy traffic!  better use bike sharing! NOTIFICATION TRAVELER

OPERATOR TRAVELER

Which route and transportation method are my customers taking? OPERATOR

BENEFITS Know your customers via automatic data acquisition Attract more travelers by offering tailored services USAGE & REVENUE OPERATOR

CITY AUTHORITY OPERATOR

Does the transportation situation in my city meet expectations? CITY AUTHORITY

BENEFITS Better utilization of transport network Optimized distribution of commuters DISTRIBUTION DISTRIBUTION CITY AUTHORITY

The journey is over, but the benefits just keep coming …

I arrived, safely and comfortably! TRAVELER

How much did I spend on my journey? TRAVELER

BENEFITS Simplified payment Best price guarantee Fast journey TRAVELER Invoice TOTAL TRAVELER

OPERATOR TRAVELER

Did my passenger effectively use my transportation network Did my passenger effectively use my transportation network? Was he happy? OPERATOR

BENEFITS Better able to meet and anticipate transportation demands Statistical data enables better infrastructure planning USAGE 0 % 100 % OPERATOR

CITY AUTHORITY OPERATOR

How can I optimize the transportation infrastructure in the future? CITY AUTHORITY

USAGE SUMMARY DAILY DAILY WEEKLY MONTHLY CITY AUTHORITY

BENEFITS Adapt public transport models as needed based on relevant statistical data Improve overall city image USAGE SUMMARY DAILY WEEKLY MONTHLY CITY AUTHORITY

TRAVELER CITY AUTHORITY

SiMobility? TRAVELER

It’s like having a buddy with me who knows all the best fares and routes. TRAVELER

And I love having a best-price ticket guarantee, without even having to buy a ticket! TRAVELER

OPERATOR TRAVELER

SiMobility? OPERATOR

It’s like having a consultant who knows which measures are necessary to meet changing demands. OPERATOR

This allows me to keep customers satisfied and improve revenue! OPERATOR

CITY AUTHORITY OPERATOR

SiMobility? CITY AUTHORITY

It’s like having an analytical department that monitors changing demands. CITY AUTHORITY

Ultimately, that improves thoroughfare and makes my city as green and attractive as possible. CITY AUTHORITY

TRAVELERS OPERATORS CITY AUTHORITIES

Future-oriented technology, to keep up with evolving trends.

Seamless mobility pricing Interconnected sensor networks Autonomous driving Mobility on demand Digital services and new business models Seamless mobility pricing Augmented reality IT-based capacity maximization Personal mobility assistance

Innovative technology that moves you. SiMobility: Innovative technology that moves you.

VBB Germany* *Berlin Transit Authority

OBJECTIVE CHALLENGES SCOPE Inter- and multimodal information, including public transport, car sharing, bike sharing, parking and taxi CHALLENGES Large number of service operators - proprietary interfaces varying data quality different integration strategies legal restrictions on data usage SCOPE Sourcing, aggregating, managing, delivering data for the upgrade of “VBB- Fahrinfo” with car sharing, bike sharing, parking and taxi Creating a true alternative to car ownership

>> RESTART <<